If you have an idea for an app , the following might be of interest to you. In 2020 alone, users downloaded more than 218 million mobile apps ; almost twice as many as five years ago.

Currently, according to Statista, there are more than 5 million mobile apps available across all major app download stores.

This is not just a couple of isolated figures, but feeds directly into a growing smartphone usage and an unprecedent digitisation process.

All in all, developing an app seems like a great idea if we also take into account all the advantages of having an app for you company or business.

Where to start if I have an app idea

So, what to do if you have an app idea? There are some steps that every business plan shares with the development of an app ; others, however, would only apply if you have an idea for an app and want to develop it.

Even so, we leave you here with what, in our opinion, are the steps to start with if you have an idea for a mobile app.

Find your value proposition

This mean finding what makes you different from the rest, your competitive advantage, and materialising it in the main features your app will have.

Answering some questions such as what my app will offer users , how I will make people’s lives easier with my app or what motivations users will have to download it, might help you.

Research the market and your users

The second thing is to validate the iadea in the market , check the competition, see if the idea has not been developed in the market, if there is nothing similar, … In short, investigate the market and check that your idea has a sufficiently valid differential value for it to make sense to develop it.

But there are also other very important agents in the market: the users . You will have to carry out an analysis of your target audience and find out not only their socioeconomic characteristics, but also their lifestyle and the time they use their smartphone.

Preparing the app development

If you have an idea for an app and you do not have the necessary means or knowledge, the best thing to do is to hire mobile application development professionals with extensive expirience who will know how to guide you through the whole process.

In the following point we will tell you about the mobile app development process so that you will also know more about the technical part, although you have already completed a very important part: having an idea for an app.

How to develop an app idea

OK, so you’ve decided to enlist the help of a team of mobile app developers to bring your app idea to life. Now, what’s next?

Develop the idea for the application

By developing the idea for the application we mean listing the functionalities that your app will have. . For example:

  • Determine the design of the app, what it will look like, what parts it will have, corporate colours, etc.
  • In terms of usability, decide how the interface and the handling of the app will be.
  • Decide what payment system it will have.
  • In terms of notifications , decide whether it will be in-app or push.
  • Decide what functionalities will be like in terms of security .
  • Determine whether the user will be able to share information.

Deciding on ways to monetise the app

At this point, it is a matter of deciding how to make money with the app idea. Among the most commonly used options today are:

  • Advertising.. Implement ads in the app itself to monetise it, although this can also be done on a pay-per-impression basis (when an ad is displayed) or when users click on it.
  • Pay-per-download.. 90% of apps on the market are free, so this option represents a small percentage.
  • Subscription model.. This option is quite common and consists of offering content for free for a limited time and, after that time, charging a subscription fee for it.
  • Freemium model.. Apps can have different types of pricing, a free version with basic or reduced functionality, and paid versions that increase this functionality.
  • In-app purchases. That is, purchases within the app itself. This consists of selling virtual items to users, which they can use within the app itself. An example is the photo filters that can be purchased within photo editing apps. Ecommerce apps.
  • Ecommerce apps. These are apps in which you can make purchases, online shops whose main objective is to sell.

Testing the application before it is launched

Before testing it is necessary to have a prototype. Having a prototype or demo of your app will give you an idea of the final result without having wasted development time or having invested a lot of effort. You will know, before launching it, what works and what doesn’t work.

Protect your idea

At this point it is time to protect your idea so that no one steals it. There are several options, you decide which one you are most interested in:

  • Sign NDAs(Non-Disclosure Agreements) with freelancers or specialised companies.
  • Protect intelectual property rights.
  • Copyright.
  • Register the brand.

Get Estimated Budget

Although it may seem obvious, this is a step before deciding on other things. Depending on the budget needed to realise your app idea, , you may need to consider your sources of funding.

In this article we tell you what the price of an app depends on and can help you to find out how large your budget might be.

Funding and MVP alternative

It is very common that, in order to carry out an application idea, funds are needed, so you will have to look for ways to finance the app . There are several alternatives:

  • Crowfunding. Collective negotiation websites.
  • Social Networks. Business and professional social networks.
  • Start-up collectives.
  • Acelerators and incubators .

If you opt for these options, you should be aware of a term that is widely used in financing rounds: the MVPs o the Minimum Viable Product. . It is also often used to take into account the initial investment limit, wherever it comes from, or to validate the idea before going ahead with the rest of the idea’s functionalities.

The MVP applied to the idea of your app, consists of an initial version of it that has the minimum conditions to go to market, regardless of whether or not it is accepted by the market. It would be something like a Creat-Measure-Correct process to validate the idea as a previous step to the development of all the functionalities of the app idea.

Technical development of the app

At this point, having gone through all the previous ones, it is time to start developing the app.

I you have hired a mobile app development company , you will not have to worry about anything (or almost nothing). The good thing about this option is that you will have all the expertise of professionals who are experts in mobile app development, but also, as in our case, we dedicate enough time to do a style study.

We carry out tests and sketches so that you are satisfied with how your idea is expressed and we give great importance to the design or visual part of an app so that it conveys what the application intends to express.

Prepare the promotion of the app

At this stage and with the launch of the app on the market in mind, it is time to prepare the promotion of the app on the market, those actions that will make your idea for an app known.

Among the most commonly used strategies are:

  • Create a web page to inform about the app.
  • Establish a differentiating purpose with eye-catching CTAs.
  • Work on ASO to position your app and SEO to position the website.
  • Offer a lead magnet with useful information for users in exchange for a download.

Launching the app on the market

When your app has been beta tested and is ready to be deployed, it is time to publish it in the respective shops: Google Play, Apple Store, etc.

At this point, you will have already chosen one or both app shops depending on whether it is a native app or a cross-platform app. In addition, there are technologies that work for apps on both platforms, such as the type of development we do at Yapiko.

Measurement and Continuous Improvement

Even if your app idea is in the market, the process is not over. It is time to check if the market launch has gone as expected and perform measurement or analysis. The market is constantly changing and it is necessary to continuously improve.

Some of the metrics you can use to know the success of your application are: Engagement:

  • Engagement: number of users who opened the app for the first time and total users who have downloaded the app.
  • User retention: for example, percentage of users who stayed after the first day, after a week or after a month.
  • Activity level of regular users.

Company specialised in mobile application development

If you finally want to carry out the idea of your app, at Yapiko we are at your complete disposal. We are specialists in mobile application development and we be delighted to help you.

Contact us and we will advise and help you in everything you need. You can also ask us for a quote without any obligation. We do this because we are involved in your business, because we want to help you and work with you in the growth of your company.