The emergence of new technologies has led to changes in the way we work, shop and interact with our environment. Therefore, companies, as part of this new context, are obliged to be part of this digital transformation process in order to meet current market demands.
Technology offers great potential to create new business models and to open up new markets, offering the opportunity for companies to become more profitable and efficient and making them more competitive.
What is Digital Transformation?
Digital Transformation is considered to be the integration of technology in all areas of a company, modifying the way it works and bringing value to customers and optimising the various processes.
In short, it refers to a change in the mentality of everyone in the company, from managers to employees, making the most of all the potential offered by digitalisation.
What are the benefits of Digital Transformation?
The incorporation of technology offers great competitive advantages that are palpable in both the medium and long term. The advantages include:
- It encourages innovation in the company.
- Cultural change.
- Improve all organisational processes.
- It helps to foster internal communication.
- It provides high responsiveness in a competitive environment.
- It favours the emergence of new business opportunities.
- Improve the customer experience.
The whole organisation has to see this Digital Transformation process as an opportunity that results in the application of new techniques and skills.
What are the keys to Digital Transformation?
For this change to take place successfully, it is necessary for people in the organisation to change their mindset through tools and the development of digital skills.
It is necessary that all members of the company are involved in the transformation project and that all available technology is applied to this end.
Technology that supports Digital Transformation
The main technologies underpinning TD are the following:
- Cloud Computing
- IoT
- Big Data
- Artificial Intelligence
- Cybersecurity
- Business Intelligence
- Machine Learning
- Digital Marketing
- Virtual Reality
- Robotics
In general, four types of technology can be listed as coming together to make this change more effective: Big Data, social business, cloud and mobility.
It is also important to define a digital strategy in which all departments are involved and collaborate in changing the internal culture of the organisation.
What is Digital Transformation NOT?
Just being present on some social networks is not synonymous with Digital Transformation. This goes far beyond having a website, an online presence, digital marketing or computerising some of the company’s processes without all the members of the company being involved.
As we mentioned, it is a reality that people have changed their behavioural habits, where consumers increasingly have more information and more decision-making power. Customers are now looking to be more connected and interact more with a brand that provides them with loyalty and this is achieved through technology.
If you want to start the Digital Transformation of your company with professionals, do not hesitate to contact Yapiko.
