There are countless apps that make work easier in many industries and change people’s lives and consumption habits. Applications have created an ever-growing market. Any business can incorporate an app to improve service delivery. However, before deciding whether you want to develop an app for your business, you should know that the price of an app depends on many factors. Knowing these cost factors will give you the opportunity to get an idea of the budget you need.

In this article we tell you what the price of an app depends on and the main factors that influence its price.

Factors influencing the price of an app

There are many decisions you will have to make during the app development process that will have a direct impact on the price of the app. However, knowing each of them will also help you to choose some of the features of your app.


Although some functionalities and features that applications may have are relatively simple and quick to set up, others will require more effort and development time.

By simple functionalities we mean, for example, whether the app includes a form. More complex features would include a geolocator for users, for example.

Systems Integration

System and data integration is the combination of technical processes that are used to integrate data from different sources and this extra influences the final price of the app, as it makes the development of the application more complex.

At the user level, this is, for example, the integration of a database or a content management system.

Payment gateway

In the event that the app needs a payment gateway because it is going to sell products, we add extra development time and, therefore, it will have an impact on the budget.

If it is native, there are alternatives from the Android or Apple stores themselves, such as Google Pay or Apple Pay, and if it is external, with Paypal, Adyen or Stripe. The different payment options that are integrated will also mean a lower or higher cost for the app.

Notification management

Do you want the app to send personalised push notifications? The usefulness of push notifications is none other than being able to interact with the user by notifying them of news and interesting information, offers, updates, etc. Then you should know that this will involve the integration of the app with a notification management platform, which will represent an additional cost in the price of the app.


An authentication system is essential if you want to guarantee the trust of your users in the app. There are different authentication methods: user registration, traditional user/pass registration, PIN/Pattern, Touch ID, OAuth 2.0, Social Media or Google account authentication, etc. The integration of authentication methods could also vary the price of the app development.


Do you want your app to have typical game elements such as points, levels, challenges, leaderboards,…? Gamification, which is the name given to the implementation of game features, significantly increases engagement and improves loyalty, and is widely accepted by users, which is why it is one of the most requested features in app development.

Back Office

The back office of the app is the private part that users do not see and that you will use to administer the application: manage users, view reports and statistics, add-cancel-modify information in the app. In short, the app’s own data management actions. It is also known as the administration panel.

You can give access to different administrator users who, with their own profiles, will be able to access the app’s back office. The options that will be shown to each admin user will be different and depend on the permissions that their profile has.


Do you need your app content to be displayed in different languages? What’s more, do you want the app to detect the language your users use and display the content in that language automatically? Yes, all this is possible, and it significantly improves the user experience.

File management

If the app development allows app users to upload files to the cloud or in a local environment, this also influences the price of the app.


Being able to communicate with your users through an instant or asynchronous messaging system can be very beneficial for the image of your business. Having this functionality in your app will increase the cost of it, but there are many advantages it can offer you in terms of improving customer service.


There are several ways to monetise an app: through the freemium/premium model, including in-app advertisements, assigning a download price or enabling payment for special features. The way an app is monetised is also a variable of the app price.

Price of apps according to their platform: native, hybrid or web

A native app, as a general rule, has a higher price than a web or hybrid app, although, as we will see below, this does not always have to be the case. If you want to know the differences between the two, we tell you about them in the article on types of mobile applications. Next, we will tell you how the type of app influences the price.

Within native development, we must differentiate between using native programming languages (Swift for iOS or Java for Android, among others) or more modern solutions such as React Native (from React, a language developed by Facebook), which we use at Yapiko.

Traditional native applications require independent development for each system (iOs, Android, etc.). This causes the price to increase significantly over hybrid applications, as it requires several developments and several specialised developers, each one in the corresponding programming language.

However, native apps developed with React Native, such as those we develop at Yapiko, have the advantages of native apps, but reduce the cost of development by up to 40-50% by using a language that is valid for both Android and iOS and which also facilitates migration to web format.

In any case, there is always a margin of native work to be done to create some very specific functionalities. This depends to a bespoke extent on the app and the experience of the developers, but it undoubtedly influences the price of the app.


Depending on the needs of the product, it would be necessary to develop a backend in the cloud that centralises the app’s operations, or a service could be used as a backend (the increasingly used BaaS), or even, if the business logic is simple, it may not be necessary.

What must be made clear is that each solution has a different complexity. This severely affects the price of the final product.

The backend can be created using a number of very different technologies. It is considered the centrepiece of an app and its function is to centralise all the requests that are made from mobile devices that need to perform write operations, collect data from a database, logs, submissions, etc.


The user interface and the design of the app are two essential components of the app’s success.

At this point, it is important that you, as the client, together with the app developer, agree on what the design of the app will look like. It goes without saying that the level of design elaboration or complexity required will influence the price of the app.

As the aim of this article is to let you know how much an app costs, before moving on to the next point, we can give you an estimate.

In general, a bespoke native app could start from 5000 – 6000 € and up, depending on all the factors mentioned above and the specific functionality of the app. Now, let’s see how much it costs to create an app depending on the type of app.

How much does it cost to create an app depending on its typology?

The first step before an app developer can accurately estimate the cost of developing an app is to be clear about both the functional characteristics and the purpose of the application. However, the use to which the app will be put and its typology also influence the price.

The aim of this section is to give you an idea of how much it costs to create an app, but you should know that it will always depend on the factors discussed above, among others.

Marketplace: from €10,000 and above

The number of users or roles, the app’s functionalities and the number of references all influence the price of a marketplace app.

Games: from €25,000 onwards

In the case of games, design is very important and is what drives up the price of an app.

Social Networking: from €15,000 and above

The price of an app for a social network depends on the type of privacy software, data security, functionalities and, of course, the design.

Back-office: from €10,000 and above.

This type of back-office app aims to connect an administrator with other users. In this case, the price of the app depends on the range of interaction possibilities between the two.

Other factors to take into account, apart from price

As you have been able to see before reaching this point, the price of an app depends on many issues and is not something simple to quantify. In fact, setting the price of an app, given the number of factors that need to be taken into account, is a very complex task.

Finally, and with the aim of completing this article on the price of an app to the maximum, we present other factors that you should take into account, in addition to the price of an app, if you are considering hiring a team of developers.

Development company or freelance

You can choose the type of professional or professionals who will develop your app. Whatever you choose, you should always focus on the confidence that comes from having a company specialising in app development, as it will always have behind it a solvency and commitment that is the result of consolidation in the sector.


A team of professionals working on your project will bring together expertise in the development of an app, you will benefit from more people working on your project.


When you have a team of professionals to develop an app, delivery times are reduced. Shorter turnaround time is one of the advantages of hiring a team of developers.

Cost of publishing in iOS and Android stores

You should also know that the availability of your app on Google Play or the App Store also entails a cost. In both cases it is necessary to create a Developer account. This entails a one-off registration fee of around €20 in the case of Google Play and approximately $90 per year in the case of the App Store.

As you have seen, there are many factors involved in the price of an app and depending on them, the range of costs can be very wide (usually from 4000 to 5000 euros for very simple apps onwards) and it is advisable that trusted professionals make an assessment and analyse your specific case to develop a specific and appropriate budget for your project.

Conclusions on app pricing

We have reached the end of this article. We hope that all this information will help you to know the factors or points that are taken into account to calculate approximately the price of an app and to decide to hire the development of mobile applications or web application development.

If you have any doubts, you can write to us and we will solve them together. Otherwise, if you want to tell us what you have in mind so we can give you a quote, ¡Contact us!

At Yapiko we are bespoke software developers and we will carefully analyse your situation and your requirements to get the best solution taking into account your time and budget constraints.