Horizon Europe

Yapiko with Horizon Europe

The European Union is one of the most advanced regions in terms of research and development, and its Horizon Europe programme is an example of this. Horizon Europe is a research and innovation programme that will run from 2021 to 2027.

This programme aims to support European researchers and companies on their way to excellence. With a total budget of 97 billion euros, Horizon Europe is one of the largest research and innovation funding programmes in the world.

What is Horizon Europe?

The Horizon Europe programme aims to foster collaboration between European researchers, companies and organisations. It also seeks to foster innovation in key areas for European society and the world at large, such as fight against climate change, health, digital technology, industry and culture. This is intended to have a positive impact on society and the European economy, while advancing research and development in these areas.

One of the pillars of Horizon Europe is partnership. Collaboration between researchers and companies, as well as between different European countries, is encouraged. This allows researchers and companies to harness the potential of cooperation and collaboration to carry out more ambitious and far-reaching projects. On the other hand, it seeks to promote collaboration between industry and academia in order to ensure that research results are transferred to society and the economy.

Another key aspect of Horizon Europe is the focus on innovation. The programme seeks to support innovation in all its forms, from basic research to technology transfer and the commercialisation of products and services. Particular attention is given to innovation in key areas such as digital technology, energy and health, where it is expected to have a significant impact on society and the European economy.

Horizon Europe also focuses on supporting younger and less experienced researchers and companies. It seeks to ensure that all have access to the funding and resources needed to carry out their research and innovation. This includes a special focus on supporting small and medium-sized enterprises (SMEs) that often have difficulty accessing the resources needed to carry out research and develop innovations. The programme also includes a focus on supporting young and emerging researchers, with the aim of fostering the next generation of research and development leaders in Europe.

How is Yapiko involved in Horizon Europe?

With our experience in Horizonte and our extensive network of contacts, Yapiko can help you get funding for your innovation plans and find the right partners for the development of your projects.

Because we have a great track record and experience in Software Development, we have been able to combine training and experience to be your best partners at this project.

In particular, we are specialists in the following innovation financing issues:

A Europe ready for the digital era

Due to the digital transformation that is taking place, the EU aims to make this transformation happen for both individuals and companies. This will work to consolidate the EU's digital sovereignty and set the rules, while focusing on data, technology and infrastructure.

The aim is that by 2023 more than 80% of the EU population will have basic digital skills where work will be done to provide a safe and responsible online environment. It will also ensure access to fair and open digital markets that will strengthen Europe's competitiveness and resilience.

A European Green Deal

It consists of the effort to become the first climate-neutral continent where it is about transforming the EU into a modern, resource-efficient and competitive economy.

Achieving the green deal will ensure that greenhouse gases are no longer produced and that people and places are not left behind.

The main benefits of the European Green Pact:

  • It will increase the well-being and improve the health of current citizens and future generations.
  • You will get fresh air, clean water, healthy soil and biodiversity.
  • Buildings will be renovated to make them energy efficient.
  • Public transport will be used.
  • It will work towards a healthy food system for both people and the planet.
  • Durable products that can be repaired and reused.
  • Jobs with future perspectives.

In conclusion, Horizon Europe is an ambitious and necessary programme for the future of research and innovation in Europe. With its focus on collaboration, innovation, support for young researchers and companies, and open science and citizen participation, Horizon Europe has the potential to make a significant contribution to European society and the European economy in the coming years. Contact Yapiko to take advantage of this unique opportunity to ensure that Europe remains a world leader in research and development.

Digital Transformation

The importance of Digital Transformation for your business

The emergence of new technologies has led to changes in the way we work, shop and interact with our environment. Therefore, companies, as part of this new context, are obliged to be part of this digital transformation process in order to meet current market demands.

Technology offers great potential to create new business models and to open up new markets, offering the opportunity for companies to become more profitable and efficient and making them more competitive.

What is Digital Transformation?

Digital Transformation is considered to be the integration of technology in all areas of a company, modifying the way it works and bringing value to customers and optimising the various processes.

In short, it refers to a change in the mentality of everyone in the company, from managers to employees, making the most of all the potential offered by digitalisation.

What are the benefits of Digital Transformation?

The incorporation of technology offers great competitive advantages that are palpable in both the medium and long term. The advantages include:

  • It encourages innovation in the company.
  • Cultural change.
  • Improve all organisational processes.
  • It helps to foster internal communication.
  • It provides high responsiveness in a competitive environment.
  • It favours the emergence of new business opportunities.
  • Improve the customer experience.

The whole organisation has to see this Digital Transformation process as an opportunity that results in the application of new techniques and skills.

What are the keys to Digital Transformation?

For this change to take place successfully, it is necessary for people in the organisation to change their mindset through tools and the development of digital skills.

It is necessary that all members of the company are involved in the transformation project and that all available technology is applied to this end.

Technology that supports Digital Transformation

The main technologies underpinning TD are the following:

  • Cloud Computing
  • IoT
  • Big Data
  • Artificial Intelligence
  • Cybersecurity
  • Business Intelligence
  • Machine Learning
  • Digital Marketing
  • Virtual Reality
  • Robotics

In general, four types of technology can be listed as coming together to make this change more effective: Big Data, social business, cloud and mobility.

It is also important to define a digital strategy in which all departments are involved and collaborate in changing the internal culture of the organisation.

What is Digital Transformation NOT?

Just being present on some social networks is not synonymous with Digital Transformation. This goes far beyond having a website, an online presence, digital marketing or computerising some of the company's processes without all the members of the company being involved.

As we mentioned, it is a reality that people have changed their behavioural habits, where consumers increasingly have more information and more decision-making power. Customers are now looking to be more connected and interact more with a brand that provides them with loyalty and this is achieved through technology.

If you want to start the Digital Transformation of your company with professionals, do not hesitate to contact Yapiko.

how to make money with an app

How to make money with an app

If you have reached this post it is probably because you want monetise an app or because, before developing it, you want to know how you can make money with an app.

Every day we find more apps on the market and that is because users prefer them over the web format because of how useful and fast they are for some tasks, but also because companies have realised the advantages of having an app. However, not all users are willing to pay for them..

In a market that is constantly growing and where there is more and more competition, is it possible to make an app profitable? Is it possible to make money with an app? At Yapiko we believe that this is something that must be present from the moment you have an idea for an app until the end of the mobile app development process.

Monetising an app: What do you need to know?

According to Digital Consumer report from Smartme Analytics, wich studies daily smartphone use, spaniards spent more than 3 hours a day on their smartphone, mainly on communications applications, games, ecommerce and apps peer to peer (apps that allow users to connect with each other and share files on their computers, such as eMule). This makes it clearer that the use of applications is very present in people's lives.

On the other hand, it is necessary to bear in mind that, of the more than 3 million applications that exist in Google's Play Store and Apple's App Store, 90% of the apps are free of charge. In other words,the user pays nothing to download the app.

In other words, earning money from downloads is not the main option that you should consider, as the ways of earning money with an app that work best tend to be within the free apps.

Therefore, earning money with each download of the app is one of the first alternatives that may come to mind, but nowadays we must consider other ways of monetising an app.

App Monetisation Alternatives


This is one of the most widely used ways to earn money with an app. Paying by subscription consists of paying an amount periodically to access the app's services or content. Different types of subscriptions can be offered to unlock certain features of the app depending on the level of the subscription.

In-app Purchases

Another of the most commonly used alternatives for monetising an app are in-app purchases or, in other words, in-app purchases. This alternative for monetising an app is perfect for those who want to sell their products and services within the app, but it is also one of the most profitable.

If your app is a game, you can make in-app purchases in order to get improvements or advantages when playing. On the other hand, if your app generates reports or is a data management app, users might buy more elaborate reports or reports that include certain data that the normal version does not have.

If you have reached the point of having an app to sell your products or services, then your business is profitable enough to conquer the app channel , making it a perfect way to increase your profits.

In-app advertising

Most commonly, in this alternative for monetising an app, the download of the app is free of charge. The goal of making money from in-app advertising is to get as many interactions in the app as possible.

The more data and interactions you get in the app, the more likely it is that companies will want to advertise in the app. The way to make money from advertising is to pay for each click on the ads that appear within the app.

The key here is to get as much traffic as possible and reach as many users as possible.


If you get an established company in the market or someone influential to sponsor your app, you have a lot of ground to gain. You will be able to enjoy funding to help you improve your app, but you will also have the credibility of having a brand behind you that will give users confidence.

This, if all goes well, will turn into revenue and downloads and your goal of making money with an app will be achieved.

Free with paid or freemium features

This way of monetising an app is the alternative to subscription or pay-per-download. The app will be downloaded as free and some of its functionalities will be limited, looking for users to upgrade to the premium version, paying for it, in order to enjoy additional features.

In this case, the expectation must be generated so that users will want to pay for these extra features of the app.


The most common users of this app monetisation alternative are brands that already have e-commerce and want to add an additional sales and loyalty channel. It is the union between ecommerce and apps that aims to cover both channels to increase sales and profitability.

Affiliate Monetisation

The affiliate model is based on promoting third-party products in exchange for a percentage commission for each sale. Monetising an app through this system can be done in two ways.

The first is to promote another app within your app, to take a comission for each download. The second one is to promote products from other brands within your app and earn a percentage commission for each sale generated through your app.

Mobile Marketing Automation

This option consists in coordinating marketing campaigns through mobile channels by means of push notifications, email marketing campaigns and in-app messages.

The aim of these multi-channel campaigns is to accompany users through the conversion funnel and convince them to make a purchase.


Although we have mentioned that it should not be the first option on your list (in fact, we put it last) formaking money with an app, the truth is that it is there and we are going to talk about it.

Pay-per-download is the same as cost-per-install. It is the most direct, effective and fastest way to make money with an app, but also the most difficult way of monetisation.

Your app must provide such an important value for users that they are willing to pay for it and it is important that in order to charge per installation your app is well known and you already have some recognition in the market.

These app monetisation alternatives are not all mutually exclusive and are often combined to improve app profitability (e.g. in-app purchases and advertising and sponsorship). Consideration should be given to which of these might be appropriate in each case.

Mobile app development company

Coming to the end of the article, we hope that all this information has helped you to know the alternatives to monetise your app.

If you have any doubts, you can write to us and we will solve them together. Otherwise, if you want to tell us what you have in mind so we can start thinking about how to help you monetise your app, contact us!

At Yapiko we are dedicated to bespoke app development and we carefully analyse your situation, your requirements and your business model to find the best solution taking into account your time and budget constraints.