privacidad en las apps

App privacy: how to adapt to Apple and Google's new policies

The preservation of privacy in mobile applications has emerged as a central concern in the contemporary digital landscape. In response to this concern, both Apple and Google have implemented substantial measures to strengthen and safeguard personal information. The following is a detailed analysis of the modifications implemented by both corporations to their privacy policies, as well as guidance on how app developers can adjust to these regulatory updates.

What changes has Apple made to its privacy policy?

Apple has implemented a number of significant changes to its privacy policy, with the aim of strengthening the protection of its users' data and improving transparency in the use of personal information. These updates include:

  • App Tracking Transparency (ATT): one of Apple's most important updates is the introduction of ATT, which requires apps to obtain explicit consent from users before tracking their activity on other apps or websites for advertising purposes.
  • App Store privacy information: Apple has also strengthened privacy disclosure requirements in the App Store (a mobile app download platform for iOS and macOS devices, developed by Apple), requiring developers to provide clear and concise details about how user data is collected, used and shared.
  • Email protection: Another notable measure is email protection, where Apple has implemented privacy technologies to hide email addresses in registration and contact forms, preventing unwanted tracking.

What changes has Google made to its privacy policy?

Google has made significant changes to its privacy policy, aimed at restricting apps' access to sensitive user data and promoting greater transparency in the handling of personal information. These changes reflect Google's commitment to protecting user privacy and promoting ethical data collection practices in the mobile app ecosystem. These measures include:

  • Restricting access permissions to sensitive data: Google has restricted apps' access to sensitive user data, such as precise location, contacts and SMS messages, limiting potential data abuse by apps.
  • New Google Play security and privacy policy: Google has implemented a new security and privacy policy on Google Play (the platform where all apps are located, created by Google so that any Android device can download them), requiring developers to declare the type of data they collect and how they use it.
  • New consent management requirements for ads: For apps that display ads, Google has introduced new consent management requirements, ensuring that users are informed about how their data is used for advertising purposes and have the option to opt out.

What steps can be taken to adapt to the new privacy policies?

In the field of mobile application development, maintaining and updating privacy policies is a critical aspect of meeting the standards set by leading companies such as Apple and Google.

  • Review and update the app's privacy policy: It is essential to review and update the app's privacy policy to comply with the specific requirements of Apple and Google, ensuring clear and transparent disclosure of data collection and use.
  • Seek users' permission to access their data: Obtaining explicit consent from users before accessing their data is crucial. This is especially true for functions such as app tracking and personal data collection.
  • Optimise the app's monetisation and marketing strategies: adopting monetisation and marketing strategies that respect user privacy can help build a relationship of trust. Alternatives such as contextual advertising may be preferable to personal data-based advertising.
  • Manage advertisements through certified CMPs: Consent management platforms (CMPs) are essential tools that help users ensure compliance with privacy regulations, especially those related to user data and cookies. Using certified consent management providers (CMPs) to manage advertisements, such as OneTrust or Cookiebot, can ensure compliance with privacy regulations and provide a more transparent and controlled user experience.


Privacy in mobile apps is more important than ever, and new policies from Apple and Google reflect a renewed focus on protecting user data. App developers need to be aware of these changes and take proactive steps to ensure compliance while maintaining the trust of their users. By prioritising transparency, informed consent and ethical data collection practices, we can build a safer and more secure app ecosystem for everyone.

Modelos de negocio de aplicaciones

App business models: apps are businesses (I)

Today, mobile applications have become an integral part of our daily lives. From simplifying tasks to entertaining us, apps have transformed the way we interact with technology. However, behind every successful application is a well thought-out and executed business model. At Yapiko we are going to tell you about the different app business models and how they can influence the success of an app. Another important aspect to ensure its success in the market, which we have already mentioned, is that of the importance of app design.

Introduction to Application Business Models

Definition of applications and their role in today's marketplace

Applications are software programmes designed to perform specific tasks on mobile devices such as smartphones and tablets. Their role in today's marketplace is critical, as they have revolutionised the way we access information, communicate and transact.

Importance of understanding the business models behind the applications.

Understanding the business models behind apps is essential for developers and entrepreneurs who want to launch a successful app. A sound business model can determine the success or failure of an application in today's highly competitive market.

Application Market Developments

Apps have come a long way since their inception and the evolution of the app market and its impact on everyday life and the business world has been enormous, as we explain below:

Brief history of application development

Application development dates back to the first mobile phones with limited capabilities. It started around the late 1990s and early 2000s, when simple applications, often called "apps", were developed for mobile devices. As technology has advanced, applications have become more sophisticated and versatile, offering a wide range of functions and services.

Impact of applications on everyday life and the business world.

Apps have completely transformed the way we shop, book travel, communicate with others, as well as many other of our daily activities. In business, applications play a crucial role in improving productivity, optimising processes and generating revenue.

What are Application Business Models?

To be successful in the app market, it is essential to understand the different business models available and how they can be applied to a specific application.

Explanation of the most common business models

There are several application business models, each with its own advantages and challenges. Some of the most common models include advertising, one-off payment, subscriptions, in-app purchases, affiliates, crowdsourcing and premium services.

  • Advertising model involves displaying in-app advertisements to generate revenue by leveraging user traffic.
  • One-off payment requires users to pay an initial fee for downloading the application, which provides immediate revenue.
  • Suscriptions: allow users to access premium content through recurring payments, ensuring ongoing revenues.
  • In-app purchases offer additional functionalities or content within the application in exchange for additional payments.
  • The model of affiliates generates revenue by promoting third party products or services.
  • Crowdsourcing involves users in generating content or performing tasks in exchange for rewards.
  • Premium services offer exclusive access to content or functionalities for an additional fee, providing an enhanced experience for users willing to pay more.

Each model has its own advantages and challenges, and the choice depends on the nature of the application and the preferences of the target audience.

Examples of successful applications for each model

  1. Advertising Model: Facebook is a prime example of an application that generates revenue through advertising.
  2. Single Payment Model: Minecraft is an excellent example of an application with a unique payment model.
  3. Subscription Model: Spotify offers a subscription model for ad-free access to its vast library of music and audio content.
  4. In-App Purchasing Model: Candy Crush Saga is a classic example of an app that uses in-app purchases to generate revenue.
  5. Affiliate Model: Amazon is a benchmark as an application using the affiliate model. Through their affiliate programme, users can promote Amazon products on their blogs, websites or social networks and earn commissions for each sale made through their affiliate links.
  6. Crowdsourcing model: Waze is a navigation application that leverages crowdsourcing to provide real-time information about traffic, accidents and other events on the road.
  7. Premium Services Model: LinkedIn offers a premium service business model for its professional users. Members can opt for premium plans that give them access to additional features, such as direct messages to users outside their network, information on who has viewed their profile and online training courses.

Free Applications Business Models

Free applications are those that users can download and use without having to make an initial payment.

Although users do not pay to download the application, companies still have the ability to generate revenue through various monetisation strategies.

One of the most common strategies is the inclusion of advertisements within the application, where developers are paid for users viewing or interacting with these ads.

Another strategy is to offer premium features or content within the application that users can unlock through in-app purchases.

In addition, some companies choose to offer free versions of their applications with limited functionality, with the option to upgrade to a premium version on a subscription basis.

These strategies allow companies to keep their applications free for users while generating revenue to continue the development and maintenance of the application.

Description of advertising-based models

Ad-based applications leverage advertisements as their main source of revenue by displaying promotional content to users. These ads can take a variety of forms to capture user attention and generate revenue for application developers.

advertising banners are a common form of advertising within applications, appearing at the top or bottom of the screen and may contain static or animated images along with an advertising message.

advertising videos are another popular strategy, where short clips are played before, during or after certain actions within the application.

In addition, the interstitial ads are full-screen advertisements that appear at strategic moments, such as when switching from one screen to another within the application.

These different types of ads allow businesses to maximise their revenue while providing an appropriate and relevant user experience.


In the second part of this blog post we will tell you about the other application business models and the relevant regulations and standards to be taken into account. In addition, we will develop the legal aspects and intellectual property and tell you about the current trends in app business models.

Finally, we will reveal to you some of the tricks we use in the mobile app development at Yapiko's offices to create a successful application model.

what to do if you have an idea for an app


If you have an idea for an app , the following might be of interest to you. In 2020 alone, users downloaded more than 218 million mobile apps ; almost twice as many as five years ago.

Currently, according to Statista, there are more than 5 million mobile apps available across all major app download stores.

This is not just a couple of isolated figures, but feeds directly into a growing smartphone usage and an unprecedent digitisation process.

All in all, developing an app seems like a great idea if we also take into account all the advantages of having an app for you company or business.

Where to start if I have an app idea

So, what to do if you have an app idea? There are some steps that every business plan shares with the development of an app ; others, however, would only apply if you have an idea for an app and want to develop it.

Even so, we leave you here with what, in our opinion, are the steps to start with if you have an idea for a mobile app.

Find your value proposition

This mean finding what makes you different from the rest, your competitive advantage, and materialising it in the main features your app will have.

Answering some questions such as what my app will offer users , how I will make people's lives easier with my app or what motivations users will have to download it, might help you.

Research the market and your users

The second thing is to validate the iadea in the market , check the competition, see if the idea has not been developed in the market, if there is nothing similar, ... In short, investigate the market and check that your idea has a sufficiently valid differential value for it to make sense to develop it.

But there are also other very important agents in the market: the users . You will have to carry out an analysis of your target audience and find out not only their socioeconomic characteristics, but also their lifestyle and the time they use their smartphone.

Preparing the app development

If you have an idea for an app and you do not have the necessary means or knowledge, the best thing to do is to hire mobile application development professionals with extensive expirience who will know how to guide you through the whole process.

In the following point we will tell you about the mobile app development process so that you will also know more about the technical part, although you have already completed a very important part: having an idea for an app.

How to develop an app idea

OK, so you've decided to enlist the help of a team of mobile app developers to bring your app idea to life. Now, what's next?

Develop the idea for the application

By developing the idea for the application we mean listing the functionalities that your app will have. . For example:

  • Determine the design of the app, what it will look like, what parts it will have, corporate colours, etc.
  • In terms of usability, decide how the interface and the handling of the app will be.
  • Decide what payment system it will have.
  • In terms of notifications , decide whether it will be in-app or push.
  • Decide what functionalities will be like in terms of security .
  • Determine whether the user will be able to share information.

Deciding on ways to monetise the app

At this point, it is a matter of deciding how to make money with the app idea. Among the most commonly used options today are:

  • Advertising.. Implement ads in the app itself to monetise it, although this can also be done on a pay-per-impression basis (when an ad is displayed) or when users click on it.
  • Pay-per-download.. 90% of apps on the market are free, so this option represents a small percentage.
  • Subscription model.. This option is quite common and consists of offering content for free for a limited time and, after that time, charging a subscription fee for it.
  • Freemium model.. Apps can have different types of pricing, a free version with basic or reduced functionality, and paid versions that increase this functionality.
  • In-app purchases. That is, purchases within the app itself. This consists of selling virtual items to users, which they can use within the app itself. An example is the photo filters that can be purchased within photo editing apps. Ecommerce apps.
  • Ecommerce apps. These are apps in which you can make purchases, online shops whose main objective is to sell.

Testing the application before it is launched

Before testing it is necessary to have a prototype. Having a prototype or demo of your app will give you an idea of the final result without having wasted development time or having invested a lot of effort. You will know, before launching it, what works and what doesn't work.

Protect your idea

At this point it is time to protect your idea so that no one steals it. There are several options, you decide which one you are most interested in:

  • Sign NDAs(Non-Disclosure Agreements) with freelancers or specialised companies.
  • Protect intelectual property rights.
  • Copyright.
  • Register the brand.

Get Estimated Budget

Although it may seem obvious, this is a step before deciding on other things. Depending on the budget needed to realise your app idea, , you may need to consider your sources of funding.

In this article we tell you what the price of an app depends on and can help you to find out how large your budget might be.

Funding and MVP alternative

It is very common that, in order to carry out an application idea, funds are needed, so you will have to look for ways to finance the app . There are several alternatives:

  • Crowfunding. Collective negotiation websites.
  • Social Networks. Business and professional social networks.
  • Start-up collectives.
  • Acelerators and incubators .

If you opt for these options, you should be aware of a term that is widely used in financing rounds: the MVPs o the Minimum Viable Product. . It is also often used to take into account the initial investment limit, wherever it comes from, or to validate the idea before going ahead with the rest of the idea's functionalities.

The MVP applied to the idea of your app, consists of an initial version of it that has the minimum conditions to go to market, regardless of whether or not it is accepted by the market. It would be something like a Creat-Measure-Correct process to validate the idea as a previous step to the development of all the functionalities of the app idea.

Technical development of the app

At this point, having gone through all the previous ones, it is time to start developing the app.

I you have hired a mobile app development company , you will not have to worry about anything (or almost nothing). The good thing about this option is that you will have all the expertise of professionals who are experts in mobile app development, but also, as in our case, we dedicate enough time to do a style study.

We carry out tests and sketches so that you are satisfied with how your idea is expressed and we give great importance to the design or visual part of an app so that it conveys what the application intends to express.

Prepare the promotion of the app

At this stage and with the launch of the app on the market in mind, it is time to prepare the promotion of the app on the market, those actions that will make your idea for an app known.

Among the most commonly used strategies are:

  • Create a web page to inform about the app.
  • Establish a differentiating purpose with eye-catching CTAs.
  • Work on ASO to position your app and SEO to position the website.
  • Offer a lead magnet with useful information for users in exchange for a download.

Launching the app on the market

When your app has been beta tested and is ready to be deployed, it is time to publish it in the respective shops: Google Play, Apple Store, etc.

At this point, you will have already chosen one or both app shops depending on whether it is a native app or a cross-platform app. In addition, there are technologies that work for apps on both platforms, such as the type of development we do at Yapiko.

Measurement and Continuous Improvement

Even if your app idea is in the market, the process is not over. It is time to check if the market launch has gone as expected and perform measurement or analysis. The market is constantly changing and it is necessary to continuously improve.

Some of the metrics you can use to know the success of your application are: Engagement:

  • Engagement: number of users who opened the app for the first time and total users who have downloaded the app.
  • User retention: for example, percentage of users who stayed after the first day, after a week or after a month.
  • Activity level of regular users.

Company specialised in mobile application development

If you finally want to carry out the idea of your app, at Yapiko we are at your complete disposal. We are specialists in mobile application development and we be delighted to help you.

Contact us and we will advise and help you in everything you need. You can also ask us for a quote without any obligation. We do this because we are involved in your business, because we want to help you and work with you in the growth of your company.


Having an app for your company, nowadays, in a world as competitive as the one we live in, is almost as important as having a website.

If you've been thinking about it for a while and you've come this far, stick around because we're going to give you some information so that you can understand that having an app is a great idea, and we'll show you the main advantages of having an app for your company or business.

What are the advantages of having an app

When a few years ago we thought about the possibility of having a website, nowadays a business is inconceivable without it. The technological sector is changing by leaps and bounds and nowadays the use of mobiles already exceeds that of computers or tablets.

Having an app can be an important plus since, in many cases, having a responsive website is not enough to be competitive in certain sectors. So, what are the advantages of having an app?

More visibility and traffic to your website

Nowadays there are many users who keep up to date with the new applications that come onto the market and look for those that may seem useful and make their lives easier. Having a mobile app for your business is to have another channel with a very wide reach to reach potential customers.

Contributes to brand image and branding.

An app for your business differentiates you from your competitors and strengthens your brand image. And, of course, you will keep your brand in the users' memory because having an easy and direct access creates a lasting memory.

Monetisation adapted to your business model

Depending on your business model, it will be necessary to assess the most appropriate type of monetisation. There are apps that keep users connected and then aim to sell other services. There are also apps that can bring you additional revenue with each download.

For example, in models that are premium a one-off payment is made for downloading the app, but it is necessary that it provides great value and usefulness to the user, while in freemium models the download is free and the objective is to obtain the highest possible engagement.

Complement your marketing strategy

When analysing your marketing objectives, you should implement a series of strategies and be clear about the channels you have at your disposal and the use of applications for your business is among them because it is very convenient, fast and within reach of mobile phone users.

It helps to get to know customers better

Some apps can provide basic tracking data. In addition to age, gender, geographic location, etc., they can tell us which products or services users prefer, time of use, number of installations, among others.

Measuring and analysing all this information is key to know how users interact with the app, improve purchase recommendations, personalise products/services or display personalised ads.

You will be able to personalise the experience and increase loyalty

When developing and designing a mobile app, we do not neglect its ultimate goal: to increase sales. Therefore, an attractive interface and simple navigation will improve the user experience.

However, personalisation of experiences is another objective that, thanks to the user data that the app allows us to collect, allows us to know, for example, the best time to send a notification or what type of messages make users decide whether or not to open the application.

Direct communication channel thanks to notifications

Two types of direct notifications are widely used: in-app notifications and push notifications. The aim of notifications is to inform to the users about their purchases, promotions or company news and to promote interaction with the content, but they also seek to encourage users to reopen the app.

Notifications in an app allow a much more direct and personalised communication, which is difficult to achieve in other channels.

Continue to leverage the mobile channel

If you don't yet have a mobile-friendly website, at least if you have an app, you don't miss the opportunity to be on this channel. However, it is advisable to have both a website and an app, which will allow you to connect with your customers regardless of which channel they prefer or have access to at any given time.

How do I know if an app is good for my business?

We can give you a very elaborate answer, but we know you'll like the simple one best: an app is good for your business if it meets the needs of the end user and if it is a channel that they actually use frequently.

But not only that, it also does it in fast and effecive way. Something like a few clicks for the user's action to be completed.

That said, what is the minimum that an app for your business needs to have? Or put another way, what makes an app effective for your business? In the next point we will see it.

What a business app should have: minimum essentials

Simple and intuitive interface

The first thing users see when they enter the app is the interface. A simple and intuitive interface is one of the most important points of any business app to make it easy to use and give users what they are looking for, without complications or wasting time.

Visibility on IOS and Android

Cross-platform development saves money upfront and guarantees a shorter time to market. These are two of the most widely used platforms where it is important to be present.


Users require their information to be as secure as possible. In this sense, it is important to use data encryption and to enhance access to the system by patterns or fingerprints, especially when it comes to applications for commercial transactions.


A mobile application for your business will require a continuous development cycle and therefore needs to be updated regularly. Having a team ready to provide you with this service and new features if needed is the assurance that your business app will always be kept up to date.

Comments and contact form

As you could see, one of the advantages of having an app is all the data you can collect from your users. Therefore, having the possibility to connect with your users through the app, answer their queries, comments or the possibility of a live chat is becoming more and more important for a good online customer service.


It is about giving the user the option to customise the application as much as possible: font size, colours, etc., is something that is highly valued by users.

Search system

It is said that if a user has to tap the screen more than 3 times to find something in the app, it means that the content is too hidden. Therefore, having a search system so that the user can search within the app will improve the accessibility of the app.


The app for your business must have a data analytics part. This will not only allow you to track the use of the app by users, but also to obtain all those data that we have told you are so important for the personalisation of the app experience to the maximum.

Conclusions about having an app for your business

Having reached the end of this article, we hope that all this information has convinced you to start developing mobile applications for your business.

If you have any doubts, you can write to us and we will solve them together. Otherwise, if you want to tell us what you have in mind so we can start thinking about how to help you,Contact us!

At Yapiko we are dedicated to bespoke software development and we carefully analyse your situation, your requirements and your business model to get the best solution taking into account your time and budget constraints.

Price of a mobile app

Price of a mobile app

There are countless apps that make work easier in many industries and change people's lives and consumption habits. Applications have created an ever-growing market. Any business can incorporate an app to improve service delivery. However, before deciding whether you want to develop an app for your business, you should know that the price of an app depends on many factors. Knowing these cost factors will give you the opportunity to get an idea of the budget you need.

In this article we tell you what the price of an app depends on and the main factors that influence its price.

Factors influencing the price of an app

There are many decisions you will have to make during the app development process that will have a direct impact on the price of the app. However, knowing each of them will also help you to choose some of the features of your app.


Although some functionalities and features that applications may have are relatively simple and quick to set up, others will require more effort and development time.

By simple functionalities we mean, for example, whether the app includes a form. More complex features would include a geolocator for users, for example.

Systems Integration

System and data integration is the combination of technical processes that are used to integrate data from different sources and this extra influences the final price of the app, as it makes the development of the application more complex.

At the user level, this is, for example, the integration of a database or a content management system.

Payment gateway

In the event that the app needs a payment gateway because it is going to sell products, we add extra development time and, therefore, it will have an impact on the budget.

If it is native, there are alternatives from the Android or Apple stores themselves, such as Google Pay or Apple Pay, and if it is external, with Paypal, Adyen or Stripe. The different payment options that are integrated will also mean a lower or higher cost for the app.

Notification management

Do you want the app to send personalised push notifications? The usefulness of push notifications is none other than being able to interact with the user by notifying them of news and interesting information, offers, updates, etc. Then you should know that this will involve the integration of the app with a notification management platform, which will represent an additional cost in the price of the app.


An authentication system is essential if you want to guarantee the trust of your users in the app. There are different authentication methods: user registration, traditional user/pass registration, PIN/Pattern, Touch ID, OAuth 2.0, Social Media or Google account authentication, etc. The integration of authentication methods could also vary the price of the app development.


Do you want your app to have typical game elements such as points, levels, challenges, leaderboards,...? Gamification, which is the name given to the implementation of game features, significantly increases engagement and improves loyalty, and is widely accepted by users, which is why it is one of the most requested features in app development.

Back Office

The back office of the app is the private part that users do not see and that you will use to administer the application: manage users, view reports and statistics, add-cancel-modify information in the app. In short, the app's own data management actions. It is also known as the administration panel.

You can give access to different administrator users who, with their own profiles, will be able to access the app's back office. The options that will be shown to each admin user will be different and depend on the permissions that their profile has.


Do you need your app content to be displayed in different languages? What's more, do you want the app to detect the language your users use and display the content in that language automatically? Yes, all this is possible, and it significantly improves the user experience.

File management

If the app development allows app users to upload files to the cloud or in a local environment, this also influences the price of the app.


Being able to communicate with your users through an instant or asynchronous messaging system can be very beneficial for the image of your business. Having this functionality in your app will increase the cost of it, but there are many advantages it can offer you in terms of improving customer service.


There are several ways to monetise an app: through the freemium/premium model, including in-app advertisements, assigning a download price or enabling payment for special features. The way an app is monetised is also a variable of the app price.

Price of apps according to their platform: native, hybrid or web

A native app, as a general rule, has a higher price than a web or hybrid app, although, as we will see below, this does not always have to be the case. If you want to know the differences between the two, we tell you about them in the article on types of mobile applications. Next, we will tell you how the type of app influences the price.

Within native development, we must differentiate between using native programming languages (Swift for iOS or Java for Android, among others) or more modern solutions such as React Native (from React, a language developed by Facebook), which we use at Yapiko.

Traditional native applications require independent development for each system (iOs, Android, etc.). This causes the price to increase significantly over hybrid applications, as it requires several developments and several specialised developers, each one in the corresponding programming language.

However, native apps developed with React Native, such as those we develop at Yapiko, have the advantages of native apps, but reduce the cost of development by up to 40-50% by using a language that is valid for both Android and iOS and which also facilitates migration to web format.

In any case, there is always a margin of native work to be done to create some very specific functionalities. This depends to a bespoke extent on the app and the experience of the developers, but it undoubtedly influences the price of the app.


Depending on the needs of the product, it would be necessary to develop a backend in the cloud that centralises the app's operations, or a service could be used as a backend (the increasingly used BaaS), or even, if the business logic is simple, it may not be necessary.

What must be made clear is that each solution has a different complexity. This severely affects the price of the final product.

The backend can be created using a number of very different technologies. It is considered the centrepiece of an app and its function is to centralise all the requests that are made from mobile devices that need to perform write operations, collect data from a database, logs, submissions, etc.


The user interface and the design of the app are two essential components of the app's success.

At this point, it is important that you, as the client, together with the app developer, agree on what the design of the app will look like. It goes without saying that the level of design elaboration or complexity required will influence the price of the app.

As the aim of this article is to let you know how much an app costs, before moving on to the next point, we can give you an estimate.

In general, a bespoke native app could start from 5000 - 6000 € and up, depending on all the factors mentioned above and the specific functionality of the app. Now, let's see how much it costs to create an app depending on the type of app.

How much does it cost to create an app depending on its typology?

The first step before an app developer can accurately estimate the cost of developing an app is to be clear about both the functional characteristics and the purpose of the application. However, the use to which the app will be put and its typology also influence the price.

The aim of this section is to give you an idea of how much it costs to create an app, but you should know that it will always depend on the factors discussed above, among others.

Marketplace: from €10,000 and above

The number of users or roles, the app's functionalities and the number of references all influence the price of a marketplace app.

Games: from €25,000 onwards

In the case of games, design is very important and is what drives up the price of an app.

Social Networking: from €15,000 and above

The price of an app for a social network depends on the type of privacy software, data security, functionalities and, of course, the design.

Back-office: from €10,000 and above.

This type of back-office app aims to connect an administrator with other users. In this case, the price of the app depends on the range of interaction possibilities between the two.

Other factors to take into account, apart from price

As you have been able to see before reaching this point, the price of an app depends on many issues and is not something simple to quantify. In fact, setting the price of an app, given the number of factors that need to be taken into account, is a very complex task.

Finally, and with the aim of completing this article on the price of an app to the maximum, we present other factors that you should take into account, in addition to the price of an app, if you are considering hiring a team of developers.

Development company or freelance

You can choose the type of professional or professionals who will develop your app. Whatever you choose, you should always focus on the confidence that comes from having a company specialising in app development, as it will always have behind it a solvency and commitment that is the result of consolidation in the sector.


A team of professionals working on your project will bring together expertise in the development of an app, you will benefit from more people working on your project.


When you have a team of professionals to develop an app, delivery times are reduced. Shorter turnaround time is one of the advantages of hiring a team of developers.

Cost of publishing in iOS and Android stores

You should also know that the availability of your app on Google Play or the App Store also entails a cost. In both cases it is necessary to create a Developer account. This entails a one-off registration fee of around €20 in the case of Google Play and approximately $90 per year in the case of the App Store.

As you have seen, there are many factors involved in the price of an app and depending on them, the range of costs can be very wide (usually from 4000 to 5000 euros for very simple apps onwards) and it is advisable that trusted professionals make an assessment and analyse your specific case to develop a specific and appropriate budget for your project.

Conclusions on app pricing

We have reached the end of this article. We hope that all this information will help you to know the factors or points that are taken into account to calculate approximately the price of an app and to decide to hire the development of mobile applications or web application development.

If you have any doubts, you can write to us and we will solve them together. Otherwise, if you want to tell us what you have in mind so we can give you a quote, ¡Contact us!

At Yapiko we are bespoke software developers and we will carefully analyse your situation and your requirements to get the best solution taking into account your time and budget constraints.

Types of mobile applications: native, hybrid and web apps

At Yapiko we recommend that before starting to develop an app you review the different types of mobile applications that exist.

If you learn the difference between native and hybrid types of mobile apps, it will be easier for you to decide which one is best suited for your purpose, and therefore which one is right for you. In addition, you should also consider webapps, which can meet your company's needs, even if they are not mobile applications per se.

Mobile applications are classified into native applications and hybrid applications. Depending on the needs of your business or product, it will be advisable to opt for one type of application or for a web application that is properly adapted to work on mobile devices.

Native applications

Native applications are applications that are created specifically for a particular mobile operating system. Furthermore, they are developed in the specific language of that mobile operating system. For example, Swift (or the older Objective-C) is used for developing native IOS applications, and Kotlin/Java for native Android applications.

The most popular operating systems for which native applications are created are iOS and Android. This is because as of 2018, Android began to control around 88% of the mobile device market worldwide, with Apple owning most of the rest.

Normally, opting for native apps forces you to multiply the work when developing a cross-platform app, as each operating system requires a different app, which increases the time and cost of the work.

But at Yapiko, we work with cutting-edge technology that allows us to develop and distribute native applications with support for both platforms. That is, we do not need to make multiple parallel developments for each operating system.

Advantages of native apps

You should know that most of the applications you know are native and that is because of the many advantages they offer over other types of applications:

Fast and responsive

Native applications offer a faster, more reliable and responsive user experience. At Yapiko we work with React Native technology, currently the most used by mobile application developers, which offers the possibility of creating native applications with a non-native language, in this case, JavaScript.

Easy access to broader functionality

Native applications, thanks to their direct integration with the mobile operating system, allow an easy and direct connection to the mobile's functionalities, such as the camera, sensors, GPS, gallery, etc.

Increased performance

One of the best advantages we have when using native applications is that thanks to the elimination of intermediate layers that are compiling and transforming components, mobile applications are much lighter, faster, less likely to fail and visually fluid.

Cons of native apps

Native applications have almost no disadvantages, and for Yapiko, the most important one is not a problem.

More than one code base

As a general rule, when talking about native apps, it is stated that one of the biggest disadvantages is that iOS apps do not run on Android and vice versa, so you would have to work with different code bases for each platform being developed.

However, at Yapiko we develop custom apps with React Native, which allows us to create a single app that is valid for both Android and iOS. Moreover, thanks to the fact that this technology shares most of the code with React (web), it is much easier to migrate these applications to web format.


Taking into account that, on many occasions, when we talk about native applications, we are talking about developing different applications based on the operating system with which they work, native apps could be considered more expensive because it would be necessary to hire different developers, specialised in native languages, and to carry out several developments.

However, this is not always the case As mentioned above, at Yapiko we work with React, which is valid for both Android and iOS, so you will have the advantages of native applications, without the disadvantages of cost and time of developing them.

Hybrid Applications

Hybrid applications are those that use technologies similar to those that can be used in a web app, such as HTML, CSS or JavaScript, but run as if they were a normal mobile application.

In a simple way, we could say that hybrid applications are web applications that instead of being displayed in a browser, are inserted in a container created for the platform to which the mobile device belongs, generally iOS or Android.

The objective of this type of hybrid applications is normally to create a simple version of an application to find out what response it will get from users. Or in other cases, you can even have a web version of an application that is subsequently adapted to the mobile to expand the market and this is done using hybrid technology, as it would be a faster adaptation than a native one.

Advantages of hybrid apps

Fast development

The main advantage of hybrid applications is that they are quick to develop and facilitate access to different platforms with much less effort. As they are built by making adjustments so that they can run on both platforms, only one code base needs to be managed.


Lower performance

Lower performance is probably the biggest disadvantage of hybrid applications, as hybrid applications are loaded in a browser-like component called a web view, and their performance is not as good as native performance. In addition, this extra layer between the native modules of the mobile device and what we see is an extra cost of information transfer, which then affects the performance and fluidity of the application, something that can be serious in applications with great functionality or content.

The cross-platform

To run correctly on all platforms, it requires an extra effort in complex and complete applications, which imply a greater interaction with the device, which translates into a higher economic cost.

Web applications

Web applications are those accessed through a web browser. Web applications are considered to be those that offer a certain functionality to users, as opposed to websites that have a purely informative content.

They are designed to run on the vast majority of current web browsers and are therefore programmed independently of the operating system.

Progressive web apps

Within web applications, we distinguish PWAs, which are progressive web apps. In other words, they are web applications that are installed on mobile devices and that allow their functionalities to be used. They are like a hybrid between web applications and native applications.

PWAs are not as flexible and powerful as a native application, but they allow web apps to be developed and installed on mobile devices.



The main feature of a web application is that they do not need to be downloaded as native applications do. Web apps load in browsers such as Google Chrome or Safari, and this means that they do not take up memory or storage on the user's device.

Simple development

Normally, these types of applications are developed with widely used technology such as Javascript or Python (or PHP, but increasingly out of use), in addition to the traditionally known HTML or CSS.

They are programming languages with a low learning curve that allows simple websites to be developed in a short time and at a low cost (complicating what is necessary in the case of needing a more complex or complete website).

They are more economical

The economic outlay for making a web application is less than for making a native application, since normally, mobile development involves a series of work associated with the maintenance of the application itself, the construction, packaging, the management of the Stores, and working with more complex technology.


The biggest drawback of web applications is that access to certain features of the mobile device is restricted. In addition, in order to use these web applications, you must always have an internet connection.

To alleviate this disadvantage, PWAs are more effective, as they are no longer dependent on the connection, the limitations of the browser and whether you have access to certain features of the device. We remind you that at Yapiko we use React technology that allows us to design them.

Are you interested in developing a mobile application?

At Yapiko we are at your complete disposal to help you develop the mobile application you need.

We adapt to your needs and requirements to design the application you need. In addition, at Yapiko we use React Native technology, created by Facebook, to be able to build complex mobile applications in a short period of time.

This is a cutting-edge technology that allows us to develop and distribute native applications with support for both iOS and Android platforms, so you don't need to make multiple parallel developments.

Contact us if you have any questions and in a short period of time our specialists will attend you to solve them. Ask for a quote without any obligation.