How to maximise profits with AdMob and the use of Mediation

In the highly competitive market for mobile applications, developers are constantly looking for innovative ways to generate revenue while offering a polished user experience.

One of the most effective strategies for monetising mobile applications is through ads. By integrating multiple ad networks into your application, you can diversify your revenue streams and optimise ad performance.

Google AdMob Mediation is a powerful tool that allows developers to easily implement multiple ad providers.

In this article, we'll delve into the benefits of using AdMob Mediation and I'll walk you through the process of implementing different ad providers in your mobile app.

What is AdMob and why is it important?

Before we dive into strategies to maximise your profits, it is essential to understand what it is to AdMob and why it is so relevant in the world of mobile advertising.

AdMob: The Mobile Advertising Platform for Excellence

AdMob is a mobile advertising platform developed by Google. It allows app publishers to display ads in their apps and, in return, receive revenue for each interaction with the ads, either by clicks or impressions.

Importance of AdMob

AdMob is important for several reasons:

  • Ease of Use: It is an easy platform to integrate into your applications, which makes it accessible even for beginner developers.
  • Effective Monetisation: AdMob offers a variety of ad formats and targeting options that can significantly increase your revenue.
  • Backed by Google: Being owned by Google, you can rely on the quality and reliability of the platform.

Understanding AdMob Mediation

AdMob Mediation is a free, easy-to-use solution offered by Google that allows developers to display ads from multiple ad networks through a single integration. It acts as a mediator between your application and various ad networks, dynamically selecting the most appropriate ad from the available options to show to users.

The main benefits of using AdMob Mediation include:

Higher Revenues:

By using multiple ad providers, you can increase competition for your ad inventory, resulting in higher effective revenue per thousand impressions (eCPM) and higher overall revenue.

Better Fill Rates:

Mediation ensures that your ad inventory is fully utilised, minimising the number of unfilled ad requests and maximising your ad revenue potential.

Reduced Dependence on a Single Supplier:

Relying solely on an ad network can be risky, as policy changes or fluctuations in performance can significantly affect your revenue. Mediation reduces this dependency by providing a safety net against possible disruptions.

Types of Mediation

There are two types of mediation at AdMob:

  • Waterfall Waterfall mediation calls ad sources one by one based on the average eCPM you set, not on what the ad source is willing to pay.
  • Bidding In this mode, ad sources compete in a real-time auction to satisfy your ad requests through bids. In bidding, all configured sources are contacted simultaneously and the objective is to obtain the maximum possible revenue for each impression.

Implementing AdMob Mediation with Different Ad Providers

Now, let's dive into the steps to implement AdMob Mediation in your mobile app with different ad providers:

  • Step 1: Register on AdMob. If you haven't already done so, sign up for a Google AdMob account at Google AdMob. Once registered, create a new ad block for each ad format you wish to display in your application. This step is crucial, as it will help you track the performance of different ad formats and optimise your advertising revenues in the future.
  • Step 2: Integrate the AdMob SDK. Download and integrate the AdMob Software Development Kit (SDK) into your mobile app. Google provides full documentation and sample code to help you with the integration process for both Android and iOS platforms. The SDK is the backbone of AdMob Mediation and allows your application to communicate with multiple ad networks seamlessly. You will also need to include the SDKs provided by each of the Ad Networks in the case of Bidding.
  • Step 3: Add ad network mediation adapters. To include other ad networks in your mediation stack, you must add their respective mediation adapters. AdMob supports a wide range of ad networks, including Facebook Audience Network, Unity Ads, AppLovin and many more. Visit the AdMob Mediation Networks page to find compatible ad networks and download the adapters you need. These adapters facilitate communication between AdMob Mediation and ad networks, allowing ads to flow smoothly.
  • Step 4: Configure AdMob Mediation taking into account whether you have chosen the Waterfall or Bidding option. En su cuenta de AdMob, cree un nuevo grupo de mediación. It is very important that you review, select and register with the network you want to mediate in, as there are Ad Providers that are more focused or operate in certain geographic areas. In addition, you should check that the chosen Ad Provider offers the types of ads you are interested in. Not all networks have all Ads options available, for example, some do not allow "Rewarded Ads" or "Interstitial Ads". We recommend that you check with the Ad Provider itself to verify that it offers the type of ad you are interested in. Once you have selected the ad network you wish to add, you will need to follow the steps provided by AdMob and the ad network in question to set up the integration. If you choose Waterfall, establishes the order of mediation, which determines the priority of each ad network. AdMob will attempt to source ads from the primary ad network first and will continue down the list if an ad is not available. You can also set geographic targeting and minimum eCPM levels for each ad network to fine-tune the ad targeting process. In the case of Bidding just select the Ad Networks you want to be included in the bidding.
  • Step 5: Implementation of the mediation code. Within your application, modify the AdMob integration code to include the mediation functionality. Instead of calling the AdMob SDK directly, it will now request ads through the mediation group you have created. This step ensures that AdMob mediation actively selects the best ad from the pool of ad networks to maximise its revenue potential.
  • Step 6: Test and optimise. Thoroughly test your application to ensure that ads are delivered as expected. Regularly monitors ad performance and makes adjustments to the mediation order to maximise revenue. Experiment with different ad formats and placements to find the most effective combination for your app and your audience. In addition, take advantage of AdMob's reporting and analytics tools to gain insights into ad performance and user behaviour, which will help you refine your advertising strategy.


By implementing AdMob Mediation and integrating different advertising providers, you can significantly increase the revenue potential of your mobile application and at the same time offer a seamless user experience. The flexibility and control offered by AdMob Mediation allows you to adapt to changing market conditions and ensure that your application remains a sustainable and profitable business. Remember to keep up to date with the latest ad network offers and best practices to continuously optimise your application's advertising monetisation strategy. If you need more information, please do not hesitate to contact Yapiko. Happy app creation and happy monetisation!

Software de Inteligencia Artificial para el Desarrollo de Apps Móviles

Artificial Intelligence Software for Mobile Apps Development

Artificial Intelligence (AI) has revolutionised the way businesses operate and deliver products and services. As this technology continues to advance, exciting new applications are being discovered in a variety of industries. One of the areas where AI is making a significant footprint is in mobile application development, as it is opening up new possibilities to improve functionality and user experience.

At Yapiko we will explain its applications for companies, the potential of artificial intelligence software for the development of mobile apps and the various uses it has in this field.

What AI is for business

AI for business refers to the use of algorithms and machine learning systems to automate tasks, analyse data and make decisions based on patterns and trends identified in data sets.

Businesses are leveraging AI to optimise processes, improve operational efficiency and deliver better customer experiences. Mobile application development is no exception to this trend, as it has become a key tool for improving the functionality and usability of mobile apps.

The Potential of Artificial Intelligence Software for Mobile App Development

The possibilities offered by this powerful branch of computing in mobile applications are immense.

Uses of Artificial Intelligence Software in Mobile Apps

  • Automated chats: One of the most common applications of AI in mobile apps is the implementation of automated chats. These chats, also known as chatbots, use natural language processing algorithms to interact with users and provide answers to common questions or help with basic queries. Chatbots can improving customer service and providing fast and accurate responses 24 hours a day, 7 days a week.
  • Digital assistants: These assistants, such as , use AI to understand and respond to users' instructions and questions. Digital assistants are designed to perform a variety of tasks, such as sending messages, making calls, setting reminders, playing music and more. AI allows these assistants to adapt and improve their responsiveness over time, providing a more personalised experience.
  • Security: AI algorithms can identify patterns and anomalies in data to detect potential threats or malicious behaviour. This is particularly relevant in the area of financial transactions and e-commerce, where data security is crucial. By using AI, mobile applications can offer an additional level of protection and fraud detection, ensuring user confidence. For example, AI can examine a user's transaction history, such as the average amount of money transferred, most frequent destinations, typical times of activity, among other relevant data. If the system detects a transaction that deviates significantly from the user's normal patterns, such as a transfer of a large sum of money to an unknown recipient or at an unusual time, it can trigger an alert to verify the authenticity of the transaction.
  • Predictive analytics: By collecting and analysing large amounts of data, AI algorithms can be used to can identify patterns and trends that can be used to predict future behaviour.. This is especially useful in areas such as marketing and business decision-making. Mobile applications can leverage this predictive capability to offer personalised recommendations to users, such as suggesting products, content or services based on their usage history and preferences. This not only improves user experience but also increases sales and loyalty opportunities.
  • Personalisation: AI enables the collection and analysis of data about users, such as their browsing history, preferences, location and more, to offer personalised and tailored experiences to their individual needs. This can include personalisation of content, recommendations, interface designs and user-specific features, which can improve customer satisfaction and loyalty, a concrete example being music streaming platforms such as Spotify. These applications collect information about users' music preferences, such as the artists and genres they listen to most often, the playlists they create and the songs they mark as favourites. Using AI algorithms, Spotify can analyse this data and generate personalised recommendations for each user. For example, the application can suggest new songs or artists similar to the user's musical tastes. In addition, you can create personalised playlists, such as "Weekly Discovery", which are automatically updated with recommended songs based on each user's individual interests.

Artificial Intelligence applications for apps

In addition to the uses mentioned above, Artificial Intelligence has a wide range of applications in mobile application development.

For example, mobile apps can recognise and understand images and videos.. This can be used for functions such as facial recognition for mobile unlocking; object detection, such as instant translation applications that identify and translate words into images, ecommerce applications that recognise products through the device's camera and provide additional information, or assistance applications for the visually impaired that identify objects and describe them aloud; augmented reality, applied in augmented reality games, interior design and decoration applications, and in educational applications that allow users to explore and learn about virtual objects in a real environment.

AI can also improve the ability of mobile applications to process and analyse data in real time, which is especially useful in applications such as health tracking, physical activity monitoring and performance management.

In short, Artificial Intelligence Software has transformed mobile application development, offering new opportunities and improving the user experience. From automated chats and digital assistants to predictive analytics, security and personalisation, AI has a wide range of applications in mobile apps.

As this technology continues to advance, we are likely to see even more AI-driven innovations and improvements in mobile application functionality.

At Yapiko we are already taking advantage of the opportunities offered by AI to offer more efficient, personalised and attractive solutions, driving its growth and success in today's market. Don't hesitate to get in touch if you too would like to take advantage of the full potential of AIs.

Seguridad en las aplicaciones

Application security: security problems to avoid

Currently, application security is a crucial issue that must be considered in the development and design of any application.

Security problems can be detrimental to users and to the company developing the application, as it can result in loss of data, theft of confidential information or even damage the company's reputation.

At Yapiko we are going to explain the most common security problems in applications, how to avoid them and the tools and resources available to guarantee your security.

Why is application security important?

Security in applications is important because a large amount of personal and sensitive information is handled, from payment information to details of the user's location.

If this information falls into the wrong hands, it can be used to commit fraud or even to steal the user's identity. In addition, applications are vulnerable to a variety of threats, such as malware, phishing and other types of attacks.

Common security issues in applications

Security vulnerabilities in mobile applications

Mobile applications are particularly vulnerable to attacks due to the large amount of information they handle and the fact that they run on devices that are not always adequately protected. For example, attempts may be made to copy source code, or sensitive information may be hosted on unprotected devices and accessed by malware and users who should not have access.

Privacy issues in applications

Applications may collect personal data from users without their knowledge or consent.

Phishing attacks and malware in applications

Phishing attacks and malware can cause users to provide personal or confidential information without realising it. These attacks can also install malware on users' devices.

Authentication and authorisation problems

Authentication and authorisation problems may allow an unauthorised user to access confidential information. This weakness is that the authentication and authorisation mechanisms are ineffective and allow an anonymous user to perform privileged actions for which he does not have permissions. That is, they bypass login protections or approval functions to perform certain actions.

Security problems in data transmission

The transmission of data over an unsecured network can be intercepted by a third party, which may expose the information to possible attacks.

How to avoid security problems in applications

Implement security measures in the design and development of the application.

From the beginning of the design and development process of an application, appropriate security measures must be implemented to prevent vulnerabilities and ensure the security of the application. As you build your application, make sure you understand whether encryption is correctly applied to the file locations relevant to your application, and also understand how encryption keys are protected and where they are stored. You can also fortify your code against tampering by implementing obfuscation, buffer overflow protection, etc. Finally, avoid caching data whenever possible.

Test the security of the application before launching it

Security testing is an important part of application development. Security testing allows for the identification and correction of potential vulnerabilities before the application is released to the public.

Keep the application up to date with the latest security fixes.

Security updates are essential to fix potential vulnerabilities and maintain the security of the application. To do this you can follow the operating system updates released by developers such as Google and Apple. It is also advisable to monitor known vulnerabilities and, if any are discovered, to fix them and release a security update for the app.

Inform and educate users about security risks and best practices.

It is important to inform and educate users about potential security risks and best practices for keeping their devices secure.

Tools and resources to ensure application security

  • Mobile application security analysis tools: These tools allow the identification of potential vulnerabilities and risks in the application before it is released to the public. For example, Codified Security, simply by uploading the code of your application, it provides you with a detailed report highlighting the security risks. Another security analysis tool is Mobile Security Framework, which allows malware analysis, penetration testing, security assessment, etc.
  • Application penetration testing tools: These tools simulate attacks and test the application's resistance to these attacks.. Nessus has an extensive database of known vulnerabilities in various services has plugins that are run to obtain a list of the vulnerabilities that were identified.
  • Mobile Application Security Resources: There are many resources available to ensure the security of mobile applications, such as security guides, documentation and discussion forums. Organisations such as OWASP (Open Web Application Security Project) provide guidelines and checklists for the safe development of mobile applications. On the other hand, communities such as Reddit o Stack Overflow, allow mobile application developers to share experiences and discuss vulnerabilities and security fixes

Application security is essential to protect users' confidential information and prevent potential threats. In Yapiko, as application developers, we take security seriously throughout the application design and development process and implement appropriate measures during all processes. Si tiene alguna duda sobre los procesos de seguridad que ponemos en marcha en Yapiko, póngase en contacto con nosotros y le ayudaremos.


tendencias en desarrollo de aplicaciones móviles

Latest trends in mobile application development

The world of mobile applications is constantly evolving and changing. As technology advances, so does the development of mobile applications.. In this article, we will explore the latest trends in mobile development and mobile application design.

What are the latest trends in mobile application development?

Mobile development


5G technology is here to revolutionise the mobile industry. With faster connection speeds, increased upload capacity and greater reliability, mobile applications can take full advantage of the features of this new technology. The apps that will benefit most from 5G will be those that are data-intensive, such as those using video, virtual reality (VR) and augmented reality (AR), streaming, or those related to the Internet of Things (IoT) or artificial intelligence (AI).


Increasingly, mobile applications are integrated with cloud services. The cloud provides a cost-effective and scalable solution for storing and processing large amounts of data. With the cloud, mobile applications can access real-time data and offer greater personalisation to the user. It also allows developers to create lighter applications.


The Internet of Things (IoT) has been on the radar for some time, but is now gaining traction in the mobile industry. With IoT, mobile applications can connect with smart devices to facilitate remote control and automation of various domestic or industrial tasks. Mobile apps that leverage the IoT include SmartThings, Nest and Fitbit.

AI and machine learning

Artificial intelligence (AI) and machine learning (ML) have advanced enormously in recent years and are increasingly being applied in mobile application development. Mobile applications can use AI and ML to provide more intelligence, personalisation and interactivity.

AR and VR

Augmented reality (AR) and virtual reality (VR) are technologies that create virtual environments that overlay or replace the world. Mobile applications can use AR and VR to create user experiences that are more immersive, engaging and entertaining, and which allow for interact with virtual objects and environments in real time. Some mobile apps that use AR or VR are Pokémon Go, Snapchat or Google Expeditions.

Beacon and Fintech

Beacon is a technology that uses Bluetooth signals to send personalised information to nearby mobile devices. This technology can be used to improve the customer experience in shops, hotels or museums. Fintech mobile applications, such as mobile payments, mobile banking or cryptocurrencies, will benefit greatly from Beacon technology. Some mobile applications related to Beacon or Fintech are PayPal, Revolut or Coinbase.

Mobile industry

The mobile industry is an economic sector that encompasses all activities related to mobile devices, such as manufacturing, development, distribution and marketing. It generates billions of dollars a year and employs millions of people around the world.. This industry is constantly evolving and changing. Mobile application developers must be aware of the latest trends and technologies in order to keep up to date and incorporate them into their projects and make them available to users. A relevant and very sensitive aspect in recent times is the maintenance of high security and privacy standards in the development of mobile applications.



Voice user interface (VUI) is one of the latest trends in mobile application design. Mobile applications can use speech recognition technology to allow users to interact with the application using their voice. This is especially useful in situations where you cannot manually interact with the device, such as when driving or when your hands are full, or to overcome accessibility issues. Some mobile applications that use VUI are Spotify, Uber or Waze.

Asymmetrical menus

Asymmetric menus are a design trend that consists of breaking the balance and symmetry of visual elements on the screen. The asymmetrical menus create a dynamic and original effect that captures the user's attention and invites them to explore the different options. In addition, the asymmetric menus can be adapted to the orientation of the device, making them natural and fluid to use. Some mobile apps that use asymmetric menus are Airbnb, Instagram or Pinterest.

Unconventional text

The use of unconventional text is becoming a trend in mobile application design. Mobile application developers are experimenting with different fonts, sizes and text colours to create more attractive and unique designs. Unconventional text can help improve the readability and accessibility of the application. All these features create a visual and emotional impact on the user, and give the apps greater personality and brand differentiation. Some mobile apps that use unconventional text are Netflix, Tinder or Duolingo.

Brutalist design

Brutalist or neo-Brutalist design is spreading in the mobile industry. This type of design focuses on functionality and simplicity, using simple geometric shapes and solid colours to create attractive, modern designs, giving mobile applications a "raw" and functional look. This approach can help improve the usability and accessibility of the application by seeking to convey a direct and honest message to the user, without frills or distractions. Some mobile applications that use brutalist design include Reddit, Medium or Wikipedia.

Multidirectional navigation

Multi-directional navigation is an innovative way of navigating mobile applications. Instead of linear navigation, multi-directional navigation allows users to navigate the application in different directions, increasing interaction and exploration and allowing them to choose the most appropriate path according to their preferences or needs. This type of navigation can be especially useful in mobile applications with complex content or a large amount of information. Some mobile applications that use multi-directional navigation are Facebook, YouTube or Amazon.

The future of mobile app trends

The latest trends in mobile development and mobile application design offer many opportunities to improve the user experience. The latest trends in mobile development and mobile application design offer many opportunities to improve the user experience.

Mobile application design is also evolving, with trends such as VUI, asymmetric menus, unconventional text, brutalist design and multi-directional navigation. These trends are designed to improve the accessibility, usability and interaction of the application.

Some of the factors that will influence future trends include:

User demand: Users are the main actors and recipients of mobile applications. Their needs, tastes and expectations determine their success or failure. Developers must therefore be attentive to users' opinions, suggestions and comments, as well as to their habits and behaviours.

Market competition: The mobile application market is highly competitive and saturated. There are millions of applications available for download and use across different platforms and categories. App Developers must find ways to differentiate themselves and stand out from the crowd by offering added value, quality and innovation.

Legal regulation: Mobile applications are subject to different legal regulations that affect aspects such as privacy, security or intellectual property. These regulations may vary depending on the country or region where the applications are developed or used. The app development industry must be informed and comply with existing laws, avoiding sanctions or conflicts.

Social responsibility: Mobile applications have a social and environmental impact that goes beyond the technological sphere. Applications can contribute to collective or individual well-being, sustainable development or social inclusion. Therefore, the ethical and moral values governing the professional activity, as well as the positive or negative effects that its applications may generate, should be taken into account.

In conclusion, the latest trends in mobile development and mobile application design are driving the evolution of mobile applications and improving the user experience. Mobile application development is an exciting and challenging field that requires constant updating and strategic vision. The trends we have seen are just a few hints of what the future holds, but many more surprises and innovations are sure to come.

At Yapiko, we are specialists in the mobile application development. We advise you without obligation and carefully assess your needs. Contact us!

proof of concept in app development

What is a proof of concept in app development

A large percentage of startups fail and one of the reasons for this is not knowing the real demand for their product or service. In most cases, companies choose to go straight to the product design and development phase without first analysing other factors. It is in these phases that the proof of concept in app development takes on great importance.

When is a proof of concept needed?

When a product is launched on the market, there are usually two assumptions:

  • Or it is a similar app that is already on the market.
  • On the contrary, it is a completely innovative product.

In the first case, in order to stand out from the competition, it is necessary to include novel functionalities that attract attention in the market. It is in the latter case that a proof of concept is needed before developing a project that is untested or not well accepted in the market.

What is a proof of concept in app development?

It allows to verify that the software idea is feasible In other words, it is about proving that an app can work in real life as we had imagined it.

Proof of concept should be carried out before starting design and development and is mainly based on understanding whether our project can be feasible with the minimum possible investment. Sometimes, proof of concept involves a rudimentary implementation to verify its feasibility.

Depending on the nature of the project, a proof of concept may be sufficient in the form of a tecohnical dcument. However, if it is a more complex project, as mentioned above, a basic demo. may be necessary.

At this point, it would not be necessary to invest in either code development or design, but the technical specifications need to be clarified.

What is the difference between proof of concept, prototype and MVP?

In the previous blog post we explained in more detail what MVP is. However, let us define these three concepts because they can be confusing to each other.

Proof of concept

In this case, it is essential to check the technical viability of the solution and serves to understand the functioning of the project. It is essential to define a clear and defined objective and its achievement will help us to build the desired solution.

We can define the PoC as the evidence that investors need for the development of the project.


The emphasis here is on understanding the design and interaction with the product.. The development of a prototype helps us to have a dynamic design of the app and to have a basic idea of what it is about.

The result is an app that demonstrates what it can do. The main difference with Proof of Concept is that the investment can be reused when the design stage is reached.

Minimum Viable Product

Finally, the MVP consists of building a version of the product that meets the user's needs. In the MVP the objective is to create a product that is sufficiently developed to receive feedback from the market.

In the latter case, the product is launched for testing and must have the essential functionalities.

What are the advantages of validating the App with Proof of Concept?

Among the advantages of carrying out the Proof of Concept we can highlight the following:

Ensuring feasibility before launch

The main objective of PoC is to demonstrate technically that the test is feasible and can be carried out. It will indicate the correct technical direction to achieve this and the external factors needed to do so will be analysed at this stage.

Understanding the product

It provides a better understanding of how the project would work. It will help us to understand the limitations and advantages of the App and help us to prioritise the functionalities.

Reducing risk

The proof of concept will give us sufficient confidence as a first step before we go ahead with the development of the idea. It will help to understand costs, feasibility and will help to reduce the risk of failure for investors.

In summary, we can say that proof of concept la prueba de concepto is necessary to demostrate that the idea is viableidea es viable and worksbefore starting to invest in design and development.

At Yapiko we always advise you to carry out a proof of concept before executing any App development in order to make the necessary modifications without investing more resources than necessary.