Modelos de negocio de aplicaciones

App business models: apps are business (II)

In the previous blog post on the business models we gave you an introduction to the history of apps and explained some types. In this article we will continue explaining other types of apps, strategies and we will detail all the legal aspects.

Single Payment App Business Models

Unlike free applications, one-time fee applications require users to pay an initial fee to download and access their content.

Advantages and disadvantages of this model

One of the main advantages of one-off payment applications is that they offer an immediate source of income. However, they may face fierce competition from free apps and have difficulties in attracting new users.

Strategies for pricing and maximising revenues

When pricing a single-payer application, it is important to consider factors such as the perceived value to the user, the cost of development and the competitiveness of the market. In addition, offering upgrades and premium content can help increase revenues in the long run.

Subscriptions and Freemium Models

Subscriptions and freemium models allow users to access an application for free, but offer premium content for a recurring fee.

Explanation of how subscriptions work in applications

Subscriptions in the applications work by offering access to exclusive content or additional features to users in exchange for a recurring fee, which may be monthly, annually or at another specified time interval.

This business model allows users enjoy an enhanced user experience within the application accessing premium features that are not available to non-subscribers.

In addition, subscriptions provide a steady source of revenue for application developers, as payments are made on a regular basis as long as users keep their subscription active.

This model also fosters customer loyalty, as users who have invested in a monthly or annual subscription tend to keep using the application and renew their subscription to continue enjoying its exclusive benefits.

Examples of freemium models and how they attract and retain customers

Freemium models are strategies where applications offer a free basic version with limited functionality, but provide the option to upgrade to a premium version with advanced features or exclusive content.

This approach attracts customers by allowing them to try the application at no upfront cost, which lowers the barrier to entry and increases the likelihood of downloading.

Once users are familiar with the application and see the value it offers, they are more inclined to consider upgrading to the premium version to access additional functionality.

Application developers can retain customers by offering a basic level of functionality that meets their initial needs, but at the same time offering additional benefits and added value through the premium version to incentivise conversion and long-term retention.

Examples of such models are Spotify or Dropbox.

In-App Purchasing Application Business Models

In-app purchases are transactions made within an application to unlock additional content or premium features.

Significance and relevance of in-app purchases

In-app purchases are an important source of revenue for many application developers, especially in games and entertainment applications. They allow users to personalise their experience and access exclusive content.

Strategies for effectively implementing in-application purchasing

When implementing in-app purchases, it is crucial to offer real value to the user and avoid deceptive practices. Strategies such as special offers, content packages and temporary discounts can increase sales and improve customer satisfaction.

Affiliate Application Business Models

Affiliate applications promote third-party products or services and earn a commission for each sale or action generated through their affiliate link.

How affiliate applications work

Affiliate applications can recommend relevant products to users based on their interests and purchasing behaviour. By driving traffic to merchants' websites, they can generate revenue through sales commissions or leads.

Tips for selecting profitable affiliate programmes

When selecting affiliate programmes, it is important to look for products or services that are relevant to the application's target audience and offer value for money. In addition, transparency and honesty are key to gaining the trust of users.

Crowdsourcing Application Business Models

Crowdsourcing involves outsourcing tasks or collecting information from a large number of people via an online platform.

Definition and examples of crowdsourcing applications

Crowdsourcing applications can address a variety of needs, from data collection to complex problem solving. Popular examples include restaurant review applications, opinion polls and collaborative research projects.

Advantages and challenges of this model

Crowdsourcing can provide access to a wide range of skills and expertise, as well as greater scale and speed of execution. However, it can also present challenges in terms of quality, reliability and community management.

Premium Service Application Business Models

Premium service applications offer access to exclusive content or advanced functionalities for a one-off or recurring fee.

Features of premium service applications

Premium service applications typically offer an ad-free experience, priority support and access to premium features. They are aimed at users willing to pay for higher quality and convenience.

Strategies to attract customers willing to pay for exclusive services

To attract customers to premium services, it is crucial to clearly communicate the added value they offer and to differentiate from free alternatives. Offering free demos, trial periods and exclusive discounts can help convert users into paying customers.

The Impact of Localisation on Application Business Models

Localisation plays a crucial role in the success of an application by adapting its business model to the needs and preferences of different regions and cultures.

Importance of adapting business models to different regions

Cultural, linguistic and socio-economic differences between regions can significantly influence the acceptance and adoption of an application. Adapting the business model to these differences can increase its relevance and competitiveness in the global market.

Examples of how localisation can influence an application's success

From personalising content to integrating local payment methods, there are many ways in which localisation can improve the user experience and increase conversions. Examples include translating the user interface, adapting prices and incorporating region-specific features.

Relevant Regulations and Standards

Applications are subject to a variety of regulations and standards that may vary according to industry, geographic location and the type of data they handle.

Overview of regulations affecting applications

Relevant regulations may include data protection laws, privacy regulations, content restrictions and security requirements. It is important for developers to understand and comply with these regulations to avoid legal sanctions and to protect the reputation of their application.

Tips on how to comply with current regulations

To ensure compliance, developers must conduct risk assessments, implement appropriate security measures and keep up to date with changes in legislation. In addition, they may consider engaging specialist legal advice to ensure ongoing compliance.

Legal Aspects and Intellectual Property

Copyright and trademark protection is essential to safeguard the intellectual property of an application and avoid legal disputes.

Copyright and trademark protection

Registering an application and its digital assets can provide legal protection against unauthorised copying and misuse by third parties. In addition, it is important to establish clear intellectual property policies and ensure that all materials used comply with copyright laws.

Legal considerations when developing an application business model

When developing an application business model, it is essential to consider the legal implications in areas such as data collection, advertising, financial transactions and regulatory compliance. Working with legal advisors can help mitigate risks and ensure compliance with all applicable laws and regulations.

Current Trends in Application Business Models

The app industry is constantly evolving, with new trends and innovations changing the way apps are developed, distributed and monetised.

Recent innovations in the applications industry

Recent innovations include emerging technologies such as augmented reality, artificial intelligence and cloud computing, which are transforming the user experience and opening up new business opportunities.

Predictions on the future of application business models

The future of app business models is shaping up towards greater personalisation, interactivity and monetisation. Applications are expected to adopt more user-centric approaches and offer innovative solutions to meet changing market needs.

How to Create a Successful App Business Model

Developing a sound business model is critical to the long-term success of an application. Here are some key steps to creating a successful application business model.

Key steps to developing a sound business model

  • Research the market and identify opportunities
  • Clearly define the target audience and user needs.
  • Choosing an appropriate business model and adapting it to market conditions
  • Developing an effective and sustainable monetisation plan
  • Implement marketing and promotion strategies to increase the visibility and adoption of the application.

Tips for staying relevant and competitive in the application marketplace

To stay relevant and competitive, it is important to keep innovating and adapting to market trends. This may involve regularly updating the application, incorporating user feedback and exploring new opportunities for collaboration and partnership.


Application business models play a key role in the success and profitability of an application in today's market. Understanding the different models available and how to apply them effectively can make the difference between success and failure. By developing a solid business model and adapting to market trends, the mobile app developers we can maximise the potential of your application and achieve long-term success.

Modelos de negocio de aplicaciones

App business models: apps are businesses (I)

Today, mobile applications have become an integral part of our daily lives. From simplifying tasks to entertaining us, apps have transformed the way we interact with technology. However, behind every successful application is a well thought-out and executed business model. At Yapiko we are going to tell you about the different app business models and how they can influence the success of an app. Another important aspect to ensure its success in the market, which we have already mentioned, is that of the importance of app design.

Introduction to Application Business Models

Definition of applications and their role in today's marketplace

Applications are software programmes designed to perform specific tasks on mobile devices such as smartphones and tablets. Their role in today's marketplace is critical, as they have revolutionised the way we access information, communicate and transact.

Importance of understanding the business models behind the applications.

Understanding the business models behind apps is essential for developers and entrepreneurs who want to launch a successful app. A sound business model can determine the success or failure of an application in today's highly competitive market.

Application Market Developments

Apps have come a long way since their inception and the evolution of the app market and its impact on everyday life and the business world has been enormous, as we explain below:

Brief history of application development

Application development dates back to the first mobile phones with limited capabilities. It started around the late 1990s and early 2000s, when simple applications, often called "apps", were developed for mobile devices. As technology has advanced, applications have become more sophisticated and versatile, offering a wide range of functions and services.

Impact of applications on everyday life and the business world.

Apps have completely transformed the way we shop, book travel, communicate with others, as well as many other of our daily activities. In business, applications play a crucial role in improving productivity, optimising processes and generating revenue.

What are Application Business Models?

To be successful in the app market, it is essential to understand the different business models available and how they can be applied to a specific application.

Explanation of the most common business models

There are several application business models, each with its own advantages and challenges. Some of the most common models include advertising, one-off payment, subscriptions, in-app purchases, affiliates, crowdsourcing and premium services.

  • Advertising model involves displaying in-app advertisements to generate revenue by leveraging user traffic.
  • One-off payment requires users to pay an initial fee for downloading the application, which provides immediate revenue.
  • Suscriptions: allow users to access premium content through recurring payments, ensuring ongoing revenues.
  • In-app purchases offer additional functionalities or content within the application in exchange for additional payments.
  • The model of affiliates generates revenue by promoting third party products or services.
  • Crowdsourcing involves users in generating content or performing tasks in exchange for rewards.
  • Premium services offer exclusive access to content or functionalities for an additional fee, providing an enhanced experience for users willing to pay more.

Each model has its own advantages and challenges, and the choice depends on the nature of the application and the preferences of the target audience.

Examples of successful applications for each model

  1. Advertising Model: Facebook is a prime example of an application that generates revenue through advertising.
  2. Single Payment Model: Minecraft is an excellent example of an application with a unique payment model.
  3. Subscription Model: Spotify offers a subscription model for ad-free access to its vast library of music and audio content.
  4. In-App Purchasing Model: Candy Crush Saga is a classic example of an app that uses in-app purchases to generate revenue.
  5. Affiliate Model: Amazon is a benchmark as an application using the affiliate model. Through their affiliate programme, users can promote Amazon products on their blogs, websites or social networks and earn commissions for each sale made through their affiliate links.
  6. Crowdsourcing model: Waze is a navigation application that leverages crowdsourcing to provide real-time information about traffic, accidents and other events on the road.
  7. Premium Services Model: LinkedIn offers a premium service business model for its professional users. Members can opt for premium plans that give them access to additional features, such as direct messages to users outside their network, information on who has viewed their profile and online training courses.

Free Applications Business Models

Free applications are those that users can download and use without having to make an initial payment.

Although users do not pay to download the application, companies still have the ability to generate revenue through various monetisation strategies.

One of the most common strategies is the inclusion of advertisements within the application, where developers are paid for users viewing or interacting with these ads.

Another strategy is to offer premium features or content within the application that users can unlock through in-app purchases.

In addition, some companies choose to offer free versions of their applications with limited functionality, with the option to upgrade to a premium version on a subscription basis.

These strategies allow companies to keep their applications free for users while generating revenue to continue the development and maintenance of the application.

Description of advertising-based models

Ad-based applications leverage advertisements as their main source of revenue by displaying promotional content to users. These ads can take a variety of forms to capture user attention and generate revenue for application developers.

advertising banners are a common form of advertising within applications, appearing at the top or bottom of the screen and may contain static or animated images along with an advertising message.

advertising videos are another popular strategy, where short clips are played before, during or after certain actions within the application.

In addition, the interstitial ads are full-screen advertisements that appear at strategic moments, such as when switching from one screen to another within the application.

These different types of ads allow businesses to maximise their revenue while providing an appropriate and relevant user experience.


In the second part of this blog post we will tell you about the other application business models and the relevant regulations and standards to be taken into account. In addition, we will develop the legal aspects and intellectual property and tell you about the current trends in app business models.

Finally, we will reveal to you some of the tricks we use in the mobile app development at Yapiko's offices to create a successful application model.

Estrategias ASO

ASO strategies to follow before publishing your app


Definition of ASO

Application Store Optimisation (ASO) refers to the process of optimising various elements of your mobile application in order to improve your visibility and ranking in search results from the app shop. It involves strategically incorporating keywords, improving application descriptions and optimising visual assets to attract more users organically.

Importance of ASO in the success of an app

ASO plays a crucial role in the success of any mobile application. With millions of apps available in various app shops, making sure your app stands out from the competition is critical. Effective ASO can significantly increase the visibility of your application, which leads to higher download rates, greater user engagement and, ultimately, increased income generation.

Keyword Research

Keyword research tools

Before starting ASO strategies, it is essential to conduct thorough keyword research. A number of tools can assist in this process, including Google Keyword Planner, SEMrush y App Annie. These tools provide information on search volume, keyword competition and relevance, helping you to identify the most effective keywords for your application.

Selection of relevant keywords for the app

Once you have collected data from keyword research tools, the next step is to selecting relevant keywords that align with the purpose of your application and your target audience. Focus on long tail keywords that have moderate to high search volume and low competition. Incorporating these keywords strategically throughout the metadata of your application can improve its visibility in app shop searches.

Metadata in ASO (App Store Optimisation) refers to key information about your app that is visible to users in app shops, such as the Google Play Store and Apple App Store. This information includes elements such as application title, description, keywords, screenshots and promotional videos. Metadata plays a crucial role in the visibility and positioning of your application in search results within the app shops.

To find and edit your application's metadata, follow these steps:

  • Google Play Store:Log in to the Google Play Console and select your application.. In the "Shop listing" section, you will find options to edit the title, description, keywords and upload screenshots and promotional videos.
  • Apple App Store: Use "App Store Connect" to manage your application. You can edit the title, description and screenshots in the "Application information" section. Keywords are entered in the "Keywords" section during the application submission process.

By properly optimising your app's metadata, you will increase the chances of users finding your app while browsing the app shops, which can lead to more downloads and a higher ranking in search results.

Competition Analysis

Identification of key competitors

Analysing your competitors' ASO strategies is essential to fine-tune your own approach. Identify the best positioned applications in your niche and analyse their metadata. (title and description of the application), keywords, visual assets and user reviews. Understanding what works for your competitors can provide valuable insights into effective ASO techniques that you can implement for your own application.

Evaluation of successful ASO strategies of competitors

Evaluate the ASO strategies of major competitors to determine the key factors that contribute to the visibility and popularity of your application. Pay attention to their use of keywords, application descriptions, screenshots and user participation tactics. By identifying patterns and best practices among competitors, you can adapt and optimise your ASO strategy for maximum effectiveness.

Optimisation of Titles and Descriptions

Creating attractive and relevant titles

The title of your application is one of the most critical elements for ASO, as it directly impacts search visibility and user engagement. Create a title that represents the features of your application while incorporating relevant keywords. Make sure the title is concise, memorable and stands out from the competition.

Developing persuasive and clear descriptions

In addition to the title, optimising the description of your application is crucial to convey its value proposition to potential users. Use clear and concise language to highlight key features, benefits and unique selling points. Incorporate relevant keywords naturally into the description to improve search visibility and attract qualified users.

Icon Design and Graphic Resources

Importance of visual design in conversion

We have already talked about why design is so important for a mobile app and in an ASO strategy it also plays a key role. Visual elements such as application icons, screenshots and promotional graphics play a significant role in attracting users and encouraging downloads. Invest in high quality graphics that accurately represent the functionality of your application and appeal to your target audience. A visually appealing design can significantly improve conversion rates and user engagement.

Tips for creating eye-catching and representative icons

When designing the icon for your application, prioritise the simplicity, clarity and uniqueness. Choose colours, shapes and images that resonate with your brand identity and effectively communicate the purpose of your application. Perform A/B testing to determine which icon designs resonate best with your target audience and generate the highest conversion rates.

Screenshot Optimisation

A selection of striking screenshots

Captivating screenshots are essential to show the features and functionalities of your application to potential users. Select screenshots that highlight key aspects of your application and demonstrate their value proposition effectively. Use high-resolution images and compelling visuals to capture users' attention and entice them to explore further.

Aligning screenshots with the value proposition

Make sure your screenshots align with the message conveyed in your application description and other promotional materials. Each screenshot should tell a story and provide users with an insight into the main features and benefits of the application. Incorporate textual overlays or annotations to provide context and highlight key functionalities.

Pricing and Monetisation Strategies

Strategic pricing decisions

Choosing the right pricing strategy for your application is crucial to maximise revenue while remaining competitive in the market. Consider factors such as production costs, perceived value and the most effective monetisation models for your audience. Experiment with different pricing strategies, such as premium pricing, subscriptions and in-app purchases, to determine the optimal mix to drive conversions and user retention.

Monetisation options and their impact on visibility

In addition to pricing, it is important to implement effective monetisation models that generate long-term sustainable revenues. Assess the needs and preferences of your audience to determine the most appropriate monetisation model for your application. Whether through advertising, in-app purchases, subscriptions or freemium models, make sure your monetisation strategy aligns with the value provided by your app and encourages ongoing user engagement.

Encouraging Positive Reviews and Ratings

Strategies for obtaining authentic reviews

To obtain authentic reviews and positive ratings, it is essential to provide an exceptional user experience and solicit feedback strategically. Effective strategies include

  • Incorporating Feedback Requests in the Application: It asks users to leave reviews and ratings after they have used the application for a specific period of time or after completing a significant action within the application.
  • Offering Incentives for Reviews: Provide incentives such as discounts, exclusive content or loyalty points to users who leave reviews and ratings. However, be sure to follow the app shops' guidelines regarding review incentives.
  • Facilitating the Process of Leaving Reviews: Simplify the process so that users can leave reviews directly from the application with just a few clicks. The easier it is for them, the more likely they are to share your opinion.

Implementing User Retention Strategies

Functionalities that increase retention

It incorporates features such as personalised push notifications, rewards programmes, exclusive content for registered users and personalisation options to enhance the user experience and keep users engaged.

Loyalty programmes and benefits for repeat users

It offers special incentives and rewards for frequent or loyal users, such as exclusive discounts, early access to new features or free premium content.

Localisation and Cultural Adaptation

Importance of localisation in specific markets

Tailor your application to fit the cultural preferences, languages and local norms of the specific markets you wish to enter. This includes translating the application into the local language, adjusting images and content to be culturally relevant, and considering differences in design and functionality.

Pre-Launch Marketing Strategies

Creating expectations before the launch

Build anticipation and excitement among your target audience by publishing previews, trailers and teasers on your social media channels, website and email newsletters. Share exclusive information about the features and benefits of the application to engage users.

Use of teasers and pre-emptive campaigns

Create a series of teasers and teaser campaigns that gradually reveal information about your application, keeping users engaged and eager for its launch. Use hashtags and call-to-action messages to encourage users to share and participate in the conversation about your upcoming app.

Effective Landing Page Development

Key elements in a landing page for apps

Design an attractive and optimised landing page that highlights the features and benefits of your application in a clear and compelling way. It includes screenshots, demo videos, user testimonials, clear calls to action and links to download the app from the app shops.

SEO strategies for the landing page

Optimise your landing page with relevant keywords, informative meta descriptions and high quality content to improve its visibility in search engines. Use internal and external links, title tags and meta descriptions to increase your ranking and attract organic traffic.

Use of Paid Advertisements

Strategies for effective advertising campaigns

Use advertising platforms such as Google Ads, Facebook Ads or Twitter Ads to create attractive and targeted ads. Target your ads based on demographics, interests and behaviours to reach relevant users who may be interested in your app.

Integration of paid advertising with ASO strategy

Combine your paid advertising efforts with your ASO strategy for optimal results. Use relevant keywords in your ads, link your ads to your optimised landing page and track conversions and performance to continually adjust and improve your strategy.

Monitoring and Analysis of Results

ASO performance tracking tools

Use analytics tools such as Google Analytics, App Annie or Firebase to monitor your app's performance, including downloads, retention rates, user interactions and conversions. Analyses key data to identify areas for improvement and opportunities for optimisation.

Adjustments based on market data and trends

Make adjustments to your ASO strategy based on market data and trends, such as changes in user behaviour, app shop algorithmic updates or new competitive features. Experiment with different approaches and conduct A/B testing to determine which strategies are most effective for your application and audience.

Ongoing Maintenance of ASO Strategies

The importance of constant evolution

The application market is dynamic and ever-changing, so it is crucial to continuously adapt and evolve your ASO strategies to maintain relevance and effectiveness. Stay on top of the latest trends, app shop updates and changes in user behaviour to adjust your approach accordingly.

Regular updates and strategic adjustments

Make regular updates to your ASO strategy, including keyword changes, application description adjustments and updates to visual assets to keep your application fresh and relevant. Try new ideas and tactics, and adapt your approach based on results and user feedback.


In conclusion, SWA is a multi-faceted process that requires careful planning, research and execution to achieve optimal results. By implementing the strategies described above, you can effectively optimise your app's visibility, attract more users and ultimately drive greater success in the competitive app market. At Yapiko, we are very aware of this growing trend in the use of apps, which is why we take into account all of the actions described above when we carry out the mobile application development.

Diseño en Aplicaciones Móviles

Importance of Design in Mobile Aplications (II)

In the previous blog article on the importance of design for a mobile app we explain you some points about User Experience (UX), Responsive Design, navigability and usability... we explain you some points about User Experience (UX), Responsive Design, navigability and usability...

Speed Optimisation

Impact of design on application performance

Design is not only aesthetic; it also affects the performance of the application. We will analyse how efficient design contributes to the overall performance of the application.

Strategies for optimising speed without compromising on design

We will discover effective strategies to optimise application speed without sacrificing design quality, ensuring a smooth user experience.

  1. Graphics Resource Optimisation: Images and graphical elements can significantly affect performance. By optimising the size of images and using efficient formats, such as WebP, the load on resources is reduced, improving loading speed.
  2. Minimisation of Requests to the Server: Each element on a page usually requires a request to the server. Efficient design minimises the number of requests, reducing loading time. Grouping files and using concatenation techniques can improve efficiency.
  3. Deferral of Non-Essential Resource Charges: By deferring the loading of non-essential resources such as scripts or images to the bottom of the page, it ensures that critical elements are loaded first, improving the perception of speed for the user.
  4. Efficient use of CSS and JavaScript: Avoiding excessive use of unnecessary CSS and JavaScript contributes to faster performance. Minifying and combining CSS and JavaScript files, as well as loading scripts asynchronously, are practices that improve the speed of the application.
  5. Diseño Responsivo para Dispositivos Móviles: Responsive design not only improves the user experience on mobile devices, but also helps performance. Adapting the layout according to the device avoids loading unused resources on smaller screens.
  6. Effective Caching: Using caching techniques reduces the need to repeatedly load resources. Caching images, scripts and other static elements allows for faster loading on subsequent visits.
  7. Reducing Redirects: Reducing or eliminating unnecessary redirects decreases application load time. Each redirect involves an additional request to the server, which can negatively affect performance.
  8. Resource Compression: Compressing files before sending them to the user's browser reduces loading time. Gzip or Brotli compression of CSS, JavaScript and HTML files minimises the transfer size, improving efficiency.
  9. Continuous Performance Monitoring: Implementing performance monitoring tools, such as Google PageSpeed Insights or Lighthouse, allows you to identify areas for improvement. Constant monitoring ensures that the application maintains optimal performance over time.
  10. Prioritisation of Visible Content: By loading visible content first and deferring the loading of non-essential elements, the perception of speed is improved. This is especially relevant for users with slower connections.

The design of an application has a direct impact on its performance. A careful focus on optimising resources, minimising requests and implementing efficient practices will contribute to a faster and more responsive application, improving the user experience.

How speed influences user retention

Loading speed has a direct impact on user retention. We will explore how optimised design contributes to a fast and satisfying experience.

  1. Experiencia Instantánea: Customers value immediacy. A fast-loading application provides an instant experience and meets users' expectations, which promotes user retention.
  2. Rebound Rate Reduction: Slow loading can increase the bounce rate, as users tend to abandon an application if it does not load quickly. Fast loading minimises this rate, which means that more users interact with and stay in the application.
  3. User Satisfaction: Speed in the execution of actions within the application contributes to user satisfaction. Users enjoy a smooth and uninterrupted experience, which positively influences their decision to continue using the application.
  4. Retention in the First Interaction: Loading speed is especially critical in the first interaction. If an application does not load quickly from the start, it is likely that users will not try again, affecting retention from the start.
  5. Optimisation for Mobile Devices: Given that many interactions occur on mobile devices, speed is even more vital. Mobile users are particularly sensitive to loading times, and a fast application aligns with their expectations of efficiency.
  6. Increased Participation and Continued Use: Speed not only impacts retention, but also influences continued participation. An application that responds quickly to user actions encourages greater usage and constant participation.
  7. User Experience (UX) Optimisation: Speed is directly related to the quality of the user experience. Fast loading improves the overall perception of the application and strengthens the relationship between the application and the user, encouraging user retention.
  8. Response to Variable Network Conditions: The speed also takes into account the varying network conditions to which users may be exposed. An application that loads quickly even on slower connections demonstrates robustness and improves retention in a variety of situations.
  9. Effect on Long-Term Retention: Speed not only influences initial retention, but also long-term retention. Users who consistently experience a fast application are more likely to continue to use it over time.


Inclusive design and accessibility in mobile applications

Ensuring inclusive and accessible design in mobile applications is essential to reach a diverse audience and provide an equal experience for all. Key aspects of inclusive design and accessibility are explored here:

  1. Design for All Users: An inclusive approach involves designing for the needs of all users, regardless of their physical, cognitive or sensory abilities. This ensures that the application is usable by as many people as possible.
  2. Use of Contrast and Accessible Colours: Selecting high contrast colours improves readability for visually impaired users. Ensuring that important texts and elements have sufficient contrast makes them easier to read for all users..
  3. Alternative Text for Images: Providing alt text descriptions for images benefits visually impaired users. These descriptions allow screen readers to convey relevant information about the images.
  4. Intuitive Navigation: Clear and logical navigation is essential for users with cognitive or motor disabilities. Labelling elements in a coherent way and organising information logically facilitates understanding and interaction.
  5. Adaptability to Assistive Technologies: Designing with assistive technologies in mind, such as screen readers, ensures that the application is accessible to visually impaired users. This involves labelling elements appropriately and ensuring structured navigation.
  6. Accessible Touch Controls: Optimising the touch controls to be larger and further apart reduces the possibility of errors for users with limited motor skills. This enhances the tactile experience and facilitates interaction.
  7. Read Aloud Compatibility: Enabling read aloud functionality benefits users with visual impairments or reading difficulties. This allows content to be listened to rather than read, improving accessibility.
  8. Friendly Virtual Keyboard: Ensuring that the application is fully functional through a virtual keyboard facilitates accessibility for users with motor disabilities. This includes the ability to navigate and perform actions without relying solely on touch.
  9. Inclusive Form Design: Simplifying and structuring forms in a clear way benefits users with cognitive disabilities. Appropriately labelling fields and providing contextual aids improves the experience for all.
  10. Upgrades and Ongoing Maintenance: Accessibility must be a continuous process. Regular updates based on user feedback and best practices ensure that the application remains accessible as technologies and standards evolve.
  11. Development Team Awareness Raising: Educating the development team about the importance of accessibility and inclusive design creates a user-centred mindset. Awareness and commitment are key to integrating these practices at all stages of development.

Tools and practices to ensure accessibility

Ensuring accessibility in mobile applications involves the use of tools and the implementation of specific practices. Here are some key tools and practices for ensuring accessibility:

  1. Screen readers: Tools such as VoiceOver for iOS and TalkBack for Android are screen readers that convert text into speech. Testing the application with these readers helps to identify areas that may need to be improved in terms of accessibility for visually impaired users.
  2. AXE Accessibility Checker: This Google Chrome tool allows accessibility audits to be performed directly in the browser. It identifies common accessibility problems and provides suggestions to correct them, facilitating continuous improvement.
  3. Color Contrast Checker: Checking colour contrast is essential for visually impaired users. Online tools such as WebAIM Contrast Checker help assess the contrast between text and background, ensuring proper legibility.
  4. Accessible Colour Palette: Using colour palettes that comply with accessibility standards, such as the WCAG guidelines, ensures that visual information is clear to all users. Tools such as Color Safe help to generate accessible colour schemes.
  5. WAVE Web Accessibility Evaluation Tool: This tool provides a visual assessment of the accessibility of a web page or application. It provides detailed information on possible accessibility problems and suggests solutions.
  6. Arias and Alt: Tagging images and multimedia elements with ARIA (Accessible Rich Internet Applications) attributes and providing descriptive alt tags improves the experience for visually impaired users. Web development tools, such as Chrome DevTools, allow you to verify the implementation of these tags.

Benefits of accessible design for a wider audience

Implementing accessible design in mobile applications not only meets ethical standards, but also offers a number of significant benefits that positively impact a wider audience. Here are some of the key benefits:

  1. Inclusivity and Equity: An accessible design ensures that the application can be used by users with various abilities and disabilities. This promotes inclusiveness and ensures that all users have equal access and opportunities, regardless of their abilities.
  2. Extending the Scope: By prioritising accessibility, the application can reach a wider audience. This includes people with visual, hearing, motor and cognitive disabilities, as well as those who may be using assistive technologies. Inclusive design maximises the reach and utility of the application.
  3. Improving User Experience: Accessible design not only benefits users with disabilities, but improves the experience for all. Elements such as clear navigation, legible colours and efficient touch controls make the application more intuitive and user-friendly for all users.
  4. Compliance with Regulations and Standards: The implementation of accessible design practices ensures that the application complies with recognised regulations and standards, such as the Web Content Accessibility Guidelines (WCAG). Complying with these regulations is not only ethical, but may also be a legal requirement in some cases.
  5. Positive Reputation: Demonstrating a commitment to accessibility enhances the reputation of the application and the developer. Users appreciate brands that prioritise inclusivity and fairness, which can build loyalty and trust in the user base.
  6. Improved SEO: An accessible design can improve search engine visibility. Search engines value accessibility, and practices that improve the user experience, such as clear and readable design, can contribute positively to ranking in search results.
  7. Innovation and Creativity: The implementation of accessible solutions often drives innovation and creativity in design. Finding ways to make the application accessible to all can lead to unique and attractive solutions that benefit the entire audience.
  8. Improving User Retention: A positive and accessible experience encourages user retention. Users, regardless of their skills, are more likely to use and stick with an application that effectively meets their needs.

By considering and applying accessible design principles, mobile applications can offer significant benefits to a wider audience, promoting equal access, user satisfaction and a positive reputation in the marketplace.


In conclusion, this comprehensive analysis convincingly highlights that design plays a key role in the success of mobile applications. From initial user engagement to long-term retention and inclusivity, every aspect of design directly impacts the user experience and ultimately the performance of the application.

At Yapiko, we recognise the integral importance of design in all phases of mobile application development. Our commitment is to deliver applications that are not only competitive and functional, but also provide an optimal and equitable experience for all users.

diseño app movil

Why is design so important for a mobile app? (I)

In the mobile application development, design is a fundamental pillar of success. From defining application design to its impact on user experience and application success, we will explore each point to understand why design is so important for a mobile app.

The importance of first impressions in mobile applications

First impressions count, especially in the field of mobile applications. An attractive interface can be the key to capturing the user's attention from the first glance and how this directly impacts the success of the application.

How attractive design can increase mobile app downloads

Attractive design plays a key role in increasing downloads of mobile applications, becoming a decisive factor in attracting attention and generating interest among users. The first encounter with an application is visual, and the initial impression has a significant impact. An attractive design, with vibrant colours and eye-catching graphics, creates a positive impression immediately. This visual attraction may motivate users to explore further and eventually download the application.

Moreover, in app shop environments, where competition is intense, design plays a crucial role. Icons and screenshots that stand out visually are more likely to stand out from the crowd. Users are more inclined to click on an application that visually appeals to them.

User Experience (UX)

What is User Experience (UX) and how does it relate to design?

User Experience (UX) and design are intrinsically linked. There is a connection between the two, highlighting how intelligent design contributes to an exceptional user experience.

Key elements of a good user experience

We will delve into the crucial elements that make up an outstanding user experience, revealing how design plays a key role in each of them.

How design affects user retention

User retention is essential for the continued success of an application. We will discover how design directly impacts retention, keeping users engaged for the long term.

Responsive Design

The importance of responsive design in mobile applications

The importance of first impressions in mobile applications lies in their capacity to captivate the user from the very first moment. In a saturated digital world, where there are hundreds of options, the first impression can be decisive in retaining the user's attention or losing it completely.

When a user downloads an application their first interaction with the interface and the design defines their initial perception.An attractive and easy-to-understand design creates a positive experience, building trust and a willingness to explore further. On the other hand, a negative first impression can result in instant disinterest and rapid uninstallation of the application.

The design of the interface, the layout of visual elements and the ease of navigation contribute to this first impression. An intuitive and aesthetically pleasing design not only reflects professionalism, but also suggests that the application cares about the user experience.

The first impression in mobile applications is crucial to establishing a positive connection with the user, increasing the likelihood of retention and fostering ongoing engagement. An impactful design in the first few seconds can turn curious users into engaged users.making the difference between success and oblivion in the competitive world of mobile applications.

How to adapt the design of the mobile app to different devices and screen sizes

Adapting the design to different devices and screen sizes is essential to provide an optimal experience for all users, regardless of the device they use. To achieve this, you can follow the steps below:

  • Using Media Queries: Implements media queries in CSS stylesheets to apply device-specific rules based on device characteristics, such as screen width. This allows the visual presentation and layout of the elements to be adapted to the needs of each device.
  • Flexible Images: Use flexible and scalable images (SVG or images with CSS properties such as max-width: 100%) to ensure that images fit correctly to different screen sizes without losing quality.
  • Text Adaptability: Adjusts the size and spacing of text to ensure readability on screens of different sizes. Avoid setting static font sizes and opt for relative units such as percentages or em to allow for smooth adaptation.
  • Intuitive Navigation: Reorganises navigation for smaller devices, prioritising simplicity and accessibility. Consider using drop-down or hamburger menus to conserve space and improve the user experience on smaller screens.
  • Use Responsive Design Frameworks:It uses frameworks such as Bootstrap or Foundation that facilitate the creation of responsive designs by providing predefined components and flexible grid systems.
  • Prioritise Loading Speed: Consider file size and loading speed when adapting the design. It optimises images and uses delayed loading techniques to ensure a smooth experience, especially on slower connections.

Best practices for effective design across devices

Effectively designing a mobile app for a variety of devices involves following some best practices to ensure a consistent and optimal experience for all users. Some key recommendations are:

  • Appropriate Size of Buttons and Interactive Elements: Adjust the size of buttons and other interactive elements to make them easy to touch and select on touch screens. This improves usability and avoids accidental clicks.
  • Contextual and Hamburger Menus: Consider using contextual or hamburger menus in your mobile app design to conserve space on smaller screens. This facilitates navigation without visually overwhelming the user.
  • Adapt the Typography: Adjusts the size and legibility of the typography according to the size of the screen. It uses relative units such as percentages to ensure a comfortable reading experience.
  • Visual Consistency: Maintains consistency in branding, colours and design across all devices. This helps build a strong visual identity and helps users feel familiar with the application, regardless of the device they use.

Navigability and Usability

How design influences mobile app navigability

Mobile app design plays a crucial role in the navigability of an application, directly impacting the ease with which users can interact and move within the platform.

  • Visual Hierarchy: A well-structured design establishes a clear visual hierarchy. Important elements, such as navigation buttons and key functions, are highlighted visually, making it easier for users to quickly identify where to click and what actions to perform.
  • Intuitive Menus: The layout of menus and the way navigation options are presented directly affects the user experience. An intuitive design organises menus logically and uses clear labels, avoiding confusion and improving navigation efficiency.
  • User Flow: Careful design guides the user through a coherent and logical flow. From the home page to the different sections, the design must anticipate and meet the user's expectations, making navigation effortless.
  • Buttons and Call-to-Action (CTA): The location and design of buttons and calls to action influence navigability. Clearly defined and strategically placed buttons make it easy for users to move forward or perform specific actions without confusion.
  • Feedback Visual: Providing immediate visual feedback, such as colour changes on buttons when clicked, indicates to the user that their action has been acknowledged. This type of feedback improves the user's understanding and confidence during navigation.
  • Breadcrumbs: LThe implementation of breadcrumbs provides a clear indication of the user's current location within the application. This facilitates navigation backwards or to specific sections, especially in multi-level applications.
  • Sticky Navigation Bar: A navigation bar that remains fixed at the top of the screen as the user scrolls ensures quick access to navigation options, improving efficiency and convenience.
  • Effective Search Engine: If the application has a large amount of content, a well-designed and easy-to-find search engine significantly improves navigability. It allows users to quickly find what they are looking for, reducing friction in the experience.

Usability principles to improve user experience

Applying usability principles is fundamental to improving the user experience in an application. These principles focus on making interaction more intuitive, efficient and satisfying, such as the following:

  • Clarity and Simplicity: Keep the interface simple and easy to understand. Avoid information overload and use a clean design that guides the user without unnecessary distractions.
  • Consistency: Ensure that the design and interaction is consistent throughout the application. Consistent visual and behavioural patterns facilitate understanding and reduce the learning curve.
  • Immediate Feedback: Provides immediate visual or auditory responses when the user performs an action. This confirms that the action has been successfully completed, improving the user's confidence and understanding.
  • Efficient Interaction: Design efficient workflows and minimise the steps required to perform tasks. Users appreciate the speed and efficiency in the execution of actions within the application.
  • Legibility and Visibility: Use legible fonts and contrasting colours to improve the visibility of the content. Make sure that key elements are easily distinguishable and that the text is easy to read.
  • User-Centred Design: Consider the user's needs and expectations when designing the interface. Conduct usability tests with real users to identify areas for improvement and adjust the design accordingly.
  • Responsive Design: Make sure the application is accessible and easy to use on a variety of devices and sizes. Responsive design ensures a consistent experience across all platforms.
  • Accessibility: Design with accessibility in mind so that the application is usable by people with disabilities. Use descriptive tags, alt text on images and ensure smooth navigation with assistive technologies.


During this analysis of the importance of design in mobile apps, it has become clear that design is not only aesthetic, but a critical factor for success. At Yapiko, we are very aware of this and we work on the first impression, always bearing in mind the app security. Every aspect of design contributes to the overall user experience and the success of the application and we pay attention to all phases of development to make our mobile apps competitive and functional.


How to maximise profits with AdMob and the use of Mediation

In the highly competitive market for mobile applications, developers are constantly looking for innovative ways to generate revenue while offering a polished user experience.

One of the most effective strategies for monetising mobile applications is through ads. By integrating multiple ad networks into your application, you can diversify your revenue streams and optimise ad performance.

Google AdMob Mediation is a powerful tool that allows developers to easily implement multiple ad providers.

In this article, we'll delve into the benefits of using AdMob Mediation and I'll walk you through the process of implementing different ad providers in your mobile app.

What is AdMob and why is it important?

Before we dive into strategies to maximise your profits, it is essential to understand what it is to AdMob and why it is so relevant in the world of mobile advertising.

AdMob: The Mobile Advertising Platform for Excellence

AdMob is a mobile advertising platform developed by Google. It allows app publishers to display ads in their apps and, in return, receive revenue for each interaction with the ads, either by clicks or impressions.

Importance of AdMob

AdMob is important for several reasons:

  • Ease of Use: It is an easy platform to integrate into your applications, which makes it accessible even for beginner developers.
  • Effective Monetisation: AdMob offers a variety of ad formats and targeting options that can significantly increase your revenue.
  • Backed by Google: Being owned by Google, you can rely on the quality and reliability of the platform.

Understanding AdMob Mediation

AdMob Mediation is a free, easy-to-use solution offered by Google that allows developers to display ads from multiple ad networks through a single integration. It acts as a mediator between your application and various ad networks, dynamically selecting the most appropriate ad from the available options to show to users.

The main benefits of using AdMob Mediation include:

Higher Revenues:

By using multiple ad providers, you can increase competition for your ad inventory, resulting in higher effective revenue per thousand impressions (eCPM) and higher overall revenue.

Better Fill Rates:

Mediation ensures that your ad inventory is fully utilised, minimising the number of unfilled ad requests and maximising your ad revenue potential.

Reduced Dependence on a Single Supplier:

Relying solely on an ad network can be risky, as policy changes or fluctuations in performance can significantly affect your revenue. Mediation reduces this dependency by providing a safety net against possible disruptions.

Types of Mediation

There are two types of mediation at AdMob:

  • Waterfall Waterfall mediation calls ad sources one by one based on the average eCPM you set, not on what the ad source is willing to pay.
  • Bidding In this mode, ad sources compete in a real-time auction to satisfy your ad requests through bids. In bidding, all configured sources are contacted simultaneously and the objective is to obtain the maximum possible revenue for each impression.

Implementing AdMob Mediation with Different Ad Providers

Now, let's dive into the steps to implement AdMob Mediation in your mobile app with different ad providers:

  • Step 1: Register on AdMob. If you haven't already done so, sign up for a Google AdMob account at Google AdMob. Once registered, create a new ad block for each ad format you wish to display in your application. This step is crucial, as it will help you track the performance of different ad formats and optimise your advertising revenues in the future.
  • Step 2: Integrate the AdMob SDK. Download and integrate the AdMob Software Development Kit (SDK) into your mobile app. Google provides full documentation and sample code to help you with the integration process for both Android and iOS platforms. The SDK is the backbone of AdMob Mediation and allows your application to communicate with multiple ad networks seamlessly. You will also need to include the SDKs provided by each of the Ad Networks in the case of Bidding.
  • Step 3: Add ad network mediation adapters. To include other ad networks in your mediation stack, you must add their respective mediation adapters. AdMob supports a wide range of ad networks, including Facebook Audience Network, Unity Ads, AppLovin and many more. Visit the AdMob Mediation Networks page to find compatible ad networks and download the adapters you need. These adapters facilitate communication between AdMob Mediation and ad networks, allowing ads to flow smoothly.
  • Step 4: Configure AdMob Mediation taking into account whether you have chosen the Waterfall or Bidding option. En su cuenta de AdMob, cree un nuevo grupo de mediación. It is very important that you review, select and register with the network you want to mediate in, as there are Ad Providers that are more focused or operate in certain geographic areas. In addition, you should check that the chosen Ad Provider offers the types of ads you are interested in. Not all networks have all Ads options available, for example, some do not allow "Rewarded Ads" or "Interstitial Ads". We recommend that you check with the Ad Provider itself to verify that it offers the type of ad you are interested in. Once you have selected the ad network you wish to add, you will need to follow the steps provided by AdMob and the ad network in question to set up the integration. If you choose Waterfall, establishes the order of mediation, which determines the priority of each ad network. AdMob will attempt to source ads from the primary ad network first and will continue down the list if an ad is not available. You can also set geographic targeting and minimum eCPM levels for each ad network to fine-tune the ad targeting process. In the case of Bidding just select the Ad Networks you want to be included in the bidding.
  • Step 5: Implementation of the mediation code. Within your application, modify the AdMob integration code to include the mediation functionality. Instead of calling the AdMob SDK directly, it will now request ads through the mediation group you have created. This step ensures that AdMob mediation actively selects the best ad from the pool of ad networks to maximise its revenue potential.
  • Step 6: Test and optimise. Thoroughly test your application to ensure that ads are delivered as expected. Regularly monitors ad performance and makes adjustments to the mediation order to maximise revenue. Experiment with different ad formats and placements to find the most effective combination for your app and your audience. In addition, take advantage of AdMob's reporting and analytics tools to gain insights into ad performance and user behaviour, which will help you refine your advertising strategy.


By implementing AdMob Mediation and integrating different advertising providers, you can significantly increase the revenue potential of your mobile application and at the same time offer a seamless user experience. The flexibility and control offered by AdMob Mediation allows you to adapt to changing market conditions and ensure that your application remains a sustainable and profitable business. Remember to keep up to date with the latest ad network offers and best practices to continuously optimise your application's advertising monetisation strategy. If you need more information, please do not hesitate to contact Yapiko. Happy app creation and happy monetisation!

Software de Inteligencia Artificial para el Desarrollo de Apps Móviles

Artificial Intelligence Software for Mobile Apps Development

Artificial Intelligence (AI) has revolutionised the way businesses operate and deliver products and services. As this technology continues to advance, exciting new applications are being discovered in a variety of industries. One of the areas where AI is making a significant footprint is in mobile application development, as it is opening up new possibilities to improve functionality and user experience.

At Yapiko we will explain its applications for companies, the potential of artificial intelligence software for the development of mobile apps and the various uses it has in this field.

What AI is for business

AI for business refers to the use of algorithms and machine learning systems to automate tasks, analyse data and make decisions based on patterns and trends identified in data sets.

Businesses are leveraging AI to optimise processes, improve operational efficiency and deliver better customer experiences. Mobile application development is no exception to this trend, as it has become a key tool for improving the functionality and usability of mobile apps.

The Potential of Artificial Intelligence Software for Mobile App Development

The possibilities offered by this powerful branch of computing in mobile applications are immense.

Uses of Artificial Intelligence Software in Mobile Apps

  • Automated chats: One of the most common applications of AI in mobile apps is the implementation of automated chats. These chats, also known as chatbots, use natural language processing algorithms to interact with users and provide answers to common questions or help with basic queries. Chatbots can improving customer service and providing fast and accurate responses 24 hours a day, 7 days a week.
  • Digital assistants: These assistants, such as , use AI to understand and respond to users' instructions and questions. Digital assistants are designed to perform a variety of tasks, such as sending messages, making calls, setting reminders, playing music and more. AI allows these assistants to adapt and improve their responsiveness over time, providing a more personalised experience.
  • Security: AI algorithms can identify patterns and anomalies in data to detect potential threats or malicious behaviour. This is particularly relevant in the area of financial transactions and e-commerce, where data security is crucial. By using AI, mobile applications can offer an additional level of protection and fraud detection, ensuring user confidence. For example, AI can examine a user's transaction history, such as the average amount of money transferred, most frequent destinations, typical times of activity, among other relevant data. If the system detects a transaction that deviates significantly from the user's normal patterns, such as a transfer of a large sum of money to an unknown recipient or at an unusual time, it can trigger an alert to verify the authenticity of the transaction.
  • Predictive analytics: By collecting and analysing large amounts of data, AI algorithms can be used to can identify patterns and trends that can be used to predict future behaviour.. This is especially useful in areas such as marketing and business decision-making. Mobile applications can leverage this predictive capability to offer personalised recommendations to users, such as suggesting products, content or services based on their usage history and preferences. This not only improves user experience but also increases sales and loyalty opportunities.
  • Personalisation: AI enables the collection and analysis of data about users, such as their browsing history, preferences, location and more, to offer personalised and tailored experiences to their individual needs. This can include personalisation of content, recommendations, interface designs and user-specific features, which can improve customer satisfaction and loyalty, a concrete example being music streaming platforms such as Spotify. These applications collect information about users' music preferences, such as the artists and genres they listen to most often, the playlists they create and the songs they mark as favourites. Using AI algorithms, Spotify can analyse this data and generate personalised recommendations for each user. For example, the application can suggest new songs or artists similar to the user's musical tastes. In addition, you can create personalised playlists, such as "Weekly Discovery", which are automatically updated with recommended songs based on each user's individual interests.

Artificial Intelligence applications for apps

In addition to the uses mentioned above, Artificial Intelligence has a wide range of applications in mobile application development.

For example, mobile apps can recognise and understand images and videos.. This can be used for functions such as facial recognition for mobile unlocking; object detection, such as instant translation applications that identify and translate words into images, ecommerce applications that recognise products through the device's camera and provide additional information, or assistance applications for the visually impaired that identify objects and describe them aloud; augmented reality, applied in augmented reality games, interior design and decoration applications, and in educational applications that allow users to explore and learn about virtual objects in a real environment.

AI can also improve the ability of mobile applications to process and analyse data in real time, which is especially useful in applications such as health tracking, physical activity monitoring and performance management.

In short, Artificial Intelligence Software has transformed mobile application development, offering new opportunities and improving the user experience. From automated chats and digital assistants to predictive analytics, security and personalisation, AI has a wide range of applications in mobile apps.

As this technology continues to advance, we are likely to see even more AI-driven innovations and improvements in mobile application functionality.

At Yapiko we are already taking advantage of the opportunities offered by AI to offer more efficient, personalised and attractive solutions, driving its growth and success in today's market. Don't hesitate to get in touch if you too would like to take advantage of the full potential of AIs.

Seguridad en las aplicaciones

Application security: security problems to avoid

Currently, application security is a crucial issue that must be considered in the development and design of any application.

Security problems can be detrimental to users and to the company developing the application, as it can result in loss of data, theft of confidential information or even damage the company's reputation.

At Yapiko we are going to explain the most common security problems in applications, how to avoid them and the tools and resources available to guarantee your security.

Why is application security important?

Security in applications is important because a large amount of personal and sensitive information is handled, from payment information to details of the user's location.

If this information falls into the wrong hands, it can be used to commit fraud or even to steal the user's identity. In addition, applications are vulnerable to a variety of threats, such as malware, phishing and other types of attacks.

Common security issues in applications

Security vulnerabilities in mobile applications

Mobile applications are particularly vulnerable to attacks due to the large amount of information they handle and the fact that they run on devices that are not always adequately protected. For example, attempts may be made to copy source code, or sensitive information may be hosted on unprotected devices and accessed by malware and users who should not have access.

Privacy issues in applications

Applications may collect personal data from users without their knowledge or consent.

Phishing attacks and malware in applications

Phishing attacks and malware can cause users to provide personal or confidential information without realising it. These attacks can also install malware on users' devices.

Authentication and authorisation problems

Authentication and authorisation problems may allow an unauthorised user to access confidential information. This weakness is that the authentication and authorisation mechanisms are ineffective and allow an anonymous user to perform privileged actions for which he does not have permissions. That is, they bypass login protections or approval functions to perform certain actions.

Security problems in data transmission

The transmission of data over an unsecured network can be intercepted by a third party, which may expose the information to possible attacks.

How to avoid security problems in applications

Implement security measures in the design and development of the application.

From the beginning of the design and development process of an application, appropriate security measures must be implemented to prevent vulnerabilities and ensure the security of the application. As you build your application, make sure you understand whether encryption is correctly applied to the file locations relevant to your application, and also understand how encryption keys are protected and where they are stored. You can also fortify your code against tampering by implementing obfuscation, buffer overflow protection, etc. Finally, avoid caching data whenever possible.

Test the security of the application before launching it

Security testing is an important part of application development. Security testing allows for the identification and correction of potential vulnerabilities before the application is released to the public.

Keep the application up to date with the latest security fixes.

Security updates are essential to fix potential vulnerabilities and maintain the security of the application. To do this you can follow the operating system updates released by developers such as Google and Apple. It is also advisable to monitor known vulnerabilities and, if any are discovered, to fix them and release a security update for the app.

Inform and educate users about security risks and best practices.

It is important to inform and educate users about potential security risks and best practices for keeping their devices secure.

Tools and resources to ensure application security

  • Mobile application security analysis tools: These tools allow the identification of potential vulnerabilities and risks in the application before it is released to the public. For example, Codified Security, simply by uploading the code of your application, it provides you with a detailed report highlighting the security risks. Another security analysis tool is Mobile Security Framework, which allows malware analysis, penetration testing, security assessment, etc.
  • Application penetration testing tools: These tools simulate attacks and test the application's resistance to these attacks.. Nessus has an extensive database of known vulnerabilities in various services has plugins that are run to obtain a list of the vulnerabilities that were identified.
  • Mobile Application Security Resources: There are many resources available to ensure the security of mobile applications, such as security guides, documentation and discussion forums. Organisations such as OWASP (Open Web Application Security Project) provide guidelines and checklists for the safe development of mobile applications. On the other hand, communities such as Reddit o Stack Overflow, allow mobile application developers to share experiences and discuss vulnerabilities and security fixes

Application security is essential to protect users' confidential information and prevent potential threats. In Yapiko, as application developers, we take security seriously throughout the application design and development process and implement appropriate measures during all processes. Si tiene alguna duda sobre los procesos de seguridad que ponemos en marcha en Yapiko, póngase en contacto con nosotros y le ayudaremos.


tendencias en desarrollo de aplicaciones móviles

Latest trends in mobile application development

The world of mobile applications is constantly evolving and changing. As technology advances, so does the development of mobile applications.. In this article, we will explore the latest trends in mobile development and mobile application design.

What are the latest trends in mobile application development?

Mobile development


5G technology is here to revolutionise the mobile industry. With faster connection speeds, increased upload capacity and greater reliability, mobile applications can take full advantage of the features of this new technology. The apps that will benefit most from 5G will be those that are data-intensive, such as those using video, virtual reality (VR) and augmented reality (AR), streaming, or those related to the Internet of Things (IoT) or artificial intelligence (AI).


Increasingly, mobile applications are integrated with cloud services. The cloud provides a cost-effective and scalable solution for storing and processing large amounts of data. With the cloud, mobile applications can access real-time data and offer greater personalisation to the user. It also allows developers to create lighter applications.


The Internet of Things (IoT) has been on the radar for some time, but is now gaining traction in the mobile industry. With IoT, mobile applications can connect with smart devices to facilitate remote control and automation of various domestic or industrial tasks. Mobile apps that leverage the IoT include SmartThings, Nest and Fitbit.

AI and machine learning

Artificial intelligence (AI) and machine learning (ML) have advanced enormously in recent years and are increasingly being applied in mobile application development. Mobile applications can use AI and ML to provide more intelligence, personalisation and interactivity.

AR and VR

Augmented reality (AR) and virtual reality (VR) are technologies that create virtual environments that overlay or replace the world. Mobile applications can use AR and VR to create user experiences that are more immersive, engaging and entertaining, and which allow for interact with virtual objects and environments in real time. Some mobile apps that use AR or VR are Pokémon Go, Snapchat or Google Expeditions.

Beacon and Fintech

Beacon is a technology that uses Bluetooth signals to send personalised information to nearby mobile devices. This technology can be used to improve the customer experience in shops, hotels or museums. Fintech mobile applications, such as mobile payments, mobile banking or cryptocurrencies, will benefit greatly from Beacon technology. Some mobile applications related to Beacon or Fintech are PayPal, Revolut or Coinbase.

Mobile industry

The mobile industry is an economic sector that encompasses all activities related to mobile devices, such as manufacturing, development, distribution and marketing. It generates billions of dollars a year and employs millions of people around the world.. This industry is constantly evolving and changing. Mobile application developers must be aware of the latest trends and technologies in order to keep up to date and incorporate them into their projects and make them available to users. A relevant and very sensitive aspect in recent times is the maintenance of high security and privacy standards in the development of mobile applications.



Voice user interface (VUI) is one of the latest trends in mobile application design. Mobile applications can use speech recognition technology to allow users to interact with the application using their voice. This is especially useful in situations where you cannot manually interact with the device, such as when driving or when your hands are full, or to overcome accessibility issues. Some mobile applications that use VUI are Spotify, Uber or Waze.

Asymmetrical menus

Asymmetric menus are a design trend that consists of breaking the balance and symmetry of visual elements on the screen. The asymmetrical menus create a dynamic and original effect that captures the user's attention and invites them to explore the different options. In addition, the asymmetric menus can be adapted to the orientation of the device, making them natural and fluid to use. Some mobile apps that use asymmetric menus are Airbnb, Instagram or Pinterest.

Unconventional text

The use of unconventional text is becoming a trend in mobile application design. Mobile application developers are experimenting with different fonts, sizes and text colours to create more attractive and unique designs. Unconventional text can help improve the readability and accessibility of the application. All these features create a visual and emotional impact on the user, and give the apps greater personality and brand differentiation. Some mobile apps that use unconventional text are Netflix, Tinder or Duolingo.

Brutalist design

Brutalist or neo-Brutalist design is spreading in the mobile industry. This type of design focuses on functionality and simplicity, using simple geometric shapes and solid colours to create attractive, modern designs, giving mobile applications a "raw" and functional look. This approach can help improve the usability and accessibility of the application by seeking to convey a direct and honest message to the user, without frills or distractions. Some mobile applications that use brutalist design include Reddit, Medium or Wikipedia.

Multidirectional navigation

Multi-directional navigation is an innovative way of navigating mobile applications. Instead of linear navigation, multi-directional navigation allows users to navigate the application in different directions, increasing interaction and exploration and allowing them to choose the most appropriate path according to their preferences or needs. This type of navigation can be especially useful in mobile applications with complex content or a large amount of information. Some mobile applications that use multi-directional navigation are Facebook, YouTube or Amazon.

The future of mobile app trends

The latest trends in mobile development and mobile application design offer many opportunities to improve the user experience. The latest trends in mobile development and mobile application design offer many opportunities to improve the user experience.

Mobile application design is also evolving, with trends such as VUI, asymmetric menus, unconventional text, brutalist design and multi-directional navigation. These trends are designed to improve the accessibility, usability and interaction of the application.

Some of the factors that will influence future trends include:

User demand: Users are the main actors and recipients of mobile applications. Their needs, tastes and expectations determine their success or failure. Developers must therefore be attentive to users' opinions, suggestions and comments, as well as to their habits and behaviours.

Market competition: The mobile application market is highly competitive and saturated. There are millions of applications available for download and use across different platforms and categories. App Developers must find ways to differentiate themselves and stand out from the crowd by offering added value, quality and innovation.

Legal regulation: Mobile applications are subject to different legal regulations that affect aspects such as privacy, security or intellectual property. These regulations may vary depending on the country or region where the applications are developed or used. The app development industry must be informed and comply with existing laws, avoiding sanctions or conflicts.

Social responsibility: Mobile applications have a social and environmental impact that goes beyond the technological sphere. Applications can contribute to collective or individual well-being, sustainable development or social inclusion. Therefore, the ethical and moral values governing the professional activity, as well as the positive or negative effects that its applications may generate, should be taken into account.

In conclusion, the latest trends in mobile development and mobile application design are driving the evolution of mobile applications and improving the user experience. Mobile application development is an exciting and challenging field that requires constant updating and strategic vision. The trends we have seen are just a few hints of what the future holds, but many more surprises and innovations are sure to come.

At Yapiko, we are specialists in the mobile application development. We advise you without obligation and carefully assess your needs. Contact us!

proof of concept in app development

What is a proof of concept in app development

A large percentage of startups fail and one of the reasons for this is not knowing the real demand for their product or service. In most cases, companies choose to go straight to the product design and development phase without first analysing other factors. It is in these phases that the proof of concept in app development takes on great importance.

When is a proof of concept needed?

When a product is launched on the market, there are usually two assumptions:

  • Or it is a similar app that is already on the market.
  • On the contrary, it is a completely innovative product.

In the first case, in order to stand out from the competition, it is necessary to include novel functionalities that attract attention in the market. It is in the latter case that a proof of concept is needed before developing a project that is untested or not well accepted in the market.

What is a proof of concept in app development?

It allows to verify that the software idea is feasible In other words, it is about proving that an app can work in real life as we had imagined it.

Proof of concept should be carried out before starting design and development and is mainly based on understanding whether our project can be feasible with the minimum possible investment. Sometimes, proof of concept involves a rudimentary implementation to verify its feasibility.

Depending on the nature of the project, a proof of concept may be sufficient in the form of a tecohnical dcument. However, if it is a more complex project, as mentioned above, a basic demo. may be necessary.

At this point, it would not be necessary to invest in either code development or design, but the technical specifications need to be clarified.

What is the difference between proof of concept, prototype and MVP?

In the previous blog post we explained in more detail what MVP is. However, let us define these three concepts because they can be confusing to each other.

Proof of concept

In this case, it is essential to check the technical viability of the solution and serves to understand the functioning of the project. It is essential to define a clear and defined objective and its achievement will help us to build the desired solution.

We can define the PoC as the evidence that investors need for the development of the project.


The emphasis here is on understanding the design and interaction with the product.. The development of a prototype helps us to have a dynamic design of the app and to have a basic idea of what it is about.

The result is an app that demonstrates what it can do. The main difference with Proof of Concept is that the investment can be reused when the design stage is reached.

Minimum Viable Product

Finally, the MVP consists of building a version of the product that meets the user's needs. In the MVP the objective is to create a product that is sufficiently developed to receive feedback from the market.

In the latter case, the product is launched for testing and must have the essential functionalities.

What are the advantages of validating the App with Proof of Concept?

Among the advantages of carrying out the Proof of Concept we can highlight the following:

Ensuring feasibility before launch

The main objective of PoC is to demonstrate technically that the test is feasible and can be carried out. It will indicate the correct technical direction to achieve this and the external factors needed to do so will be analysed at this stage.

Understanding the product

It provides a better understanding of how the project would work. It will help us to understand the limitations and advantages of the App and help us to prioritise the functionalities.

Reducing risk

The proof of concept will give us sufficient confidence as a first step before we go ahead with the development of the idea. It will help to understand costs, feasibility and will help to reduce the risk of failure for investors.

In summary, we can say that proof of concept la prueba de concepto is necessary to demostrate that the idea is viableidea es viable and worksbefore starting to invest in design and development.

At Yapiko we always advise you to carry out a proof of concept before executing any App development in order to make the necessary modifications without investing more resources than necessary.