In the previous blog post on the business models we gave you an introduction to the history of apps and explained some types. In this article we will continue explaining other types of apps, strategies and we will detail all the legal aspects.

Single Payment App Business Models

Unlike free applications, one-time fee applications require users to pay an initial fee to download and access their content.

Advantages and disadvantages of this model

One of the main advantages of one-off payment applications is that they offer an immediate source of income. However, they may face fierce competition from free apps and have difficulties in attracting new users.

Strategies for pricing and maximising revenues

When pricing a single-payer application, it is important to consider factors such as the perceived value to the user, the cost of development and the competitiveness of the market. In addition, offering upgrades and premium content can help increase revenues in the long run.

Subscriptions and Freemium Models

Subscriptions and freemium models allow users to access an application for free, but offer premium content for a recurring fee.

Explanation of how subscriptions work in applications

Subscriptions in the applications work by offering access to exclusive content or additional features to users in exchange for a recurring fee, which may be monthly, annually or at another specified time interval.

This business model allows users enjoy an enhanced user experience within the application accessing premium features that are not available to non-subscribers.

In addition, subscriptions provide a steady source of revenue for application developers, as payments are made on a regular basis as long as users keep their subscription active.

This model also fosters customer loyalty, as users who have invested in a monthly or annual subscription tend to keep using the application and renew their subscription to continue enjoying its exclusive benefits.

Examples of freemium models and how they attract and retain customers

Freemium models are strategies where applications offer a free basic version with limited functionality, but provide the option to upgrade to a premium version with advanced features or exclusive content.

This approach attracts customers by allowing them to try the application at no upfront cost, which lowers the barrier to entry and increases the likelihood of downloading.

Once users are familiar with the application and see the value it offers, they are more inclined to consider upgrading to the premium version to access additional functionality.

Application developers can retain customers by offering a basic level of functionality that meets their initial needs, but at the same time offering additional benefits and added value through the premium version to incentivise conversion and long-term retention.

Examples of such models are Spotify or Dropbox.

In-App Purchasing Application Business Models

In-app purchases are transactions made within an application to unlock additional content or premium features.

Significance and relevance of in-app purchases

In-app purchases are an important source of revenue for many application developers, especially in games and entertainment applications. They allow users to personalise their experience and access exclusive content.

Strategies for effectively implementing in-application purchasing

When implementing in-app purchases, it is crucial to offer real value to the user and avoid deceptive practices. Strategies such as special offers, content packages and temporary discounts can increase sales and improve customer satisfaction.

Affiliate Application Business Models

Affiliate applications promote third-party products or services and earn a commission for each sale or action generated through their affiliate link.

How affiliate applications work

Affiliate applications can recommend relevant products to users based on their interests and purchasing behaviour. By driving traffic to merchants’ websites, they can generate revenue through sales commissions or leads.

Tips for selecting profitable affiliate programmes

When selecting affiliate programmes, it is important to look for products or services that are relevant to the application’s target audience and offer value for money. In addition, transparency and honesty are key to gaining the trust of users.

Crowdsourcing Application Business Models

Crowdsourcing involves outsourcing tasks or collecting information from a large number of people via an online platform.

Definition and examples of crowdsourcing applications

Crowdsourcing applications can address a variety of needs, from data collection to complex problem solving. Popular examples include restaurant review applications, opinion polls and collaborative research projects.

Advantages and challenges of this model

Crowdsourcing can provide access to a wide range of skills and expertise, as well as greater scale and speed of execution. However, it can also present challenges in terms of quality, reliability and community management.

Premium Service Application Business Models

Premium service applications offer access to exclusive content or advanced functionalities for a one-off or recurring fee.

Features of premium service applications

Premium service applications typically offer an ad-free experience, priority support and access to premium features. They are aimed at users willing to pay for higher quality and convenience.

Strategies to attract customers willing to pay for exclusive services

To attract customers to premium services, it is crucial to clearly communicate the added value they offer and to differentiate from free alternatives. Offering free demos, trial periods and exclusive discounts can help convert users into paying customers.

The Impact of Localisation on Application Business Models

Localisation plays a crucial role in the success of an application by adapting its business model to the needs and preferences of different regions and cultures.

Importance of adapting business models to different regions

Cultural, linguistic and socio-economic differences between regions can significantly influence the acceptance and adoption of an application. Adapting the business model to these differences can increase its relevance and competitiveness in the global market.

Examples of how localisation can influence an application’s success

From personalising content to integrating local payment methods, there are many ways in which localisation can improve the user experience and increase conversions. Examples include translating the user interface, adapting prices and incorporating region-specific features.

Relevant Regulations and Standards

Applications are subject to a variety of regulations and standards that may vary according to industry, geographic location and the type of data they handle.

Overview of regulations affecting applications

Relevant regulations may include data protection laws, privacy regulations, content restrictions and security requirements. It is important for developers to understand and comply with these regulations to avoid legal sanctions and to protect the reputation of their application.

Tips on how to comply with current regulations

To ensure compliance, developers must conduct risk assessments, implement appropriate security measures and keep up to date with changes in legislation. In addition, they may consider engaging specialist legal advice to ensure ongoing compliance.

Legal Aspects and Intellectual Property

Copyright and trademark protection is essential to safeguard the intellectual property of an application and avoid legal disputes.

Copyright and trademark protection

Registering an application and its digital assets can provide legal protection against unauthorised copying and misuse by third parties. In addition, it is important to establish clear intellectual property policies and ensure that all materials used comply with copyright laws.

Legal considerations when developing an application business model

When developing an application business model, it is essential to consider the legal implications in areas such as data collection, advertising, financial transactions and regulatory compliance. Working with legal advisors can help mitigate risks and ensure compliance with all applicable laws and regulations.

Current Trends in Application Business Models

The app industry is constantly evolving, with new trends and innovations changing the way apps are developed, distributed and monetised.

Recent innovations in the applications industry

Recent innovations include emerging technologies such as augmented reality, artificial intelligence and cloud computing, which are transforming the user experience and opening up new business opportunities.

Predictions on the future of application business models

The future of app business models is shaping up towards greater personalisation, interactivity and monetisation. Applications are expected to adopt more user-centric approaches and offer innovative solutions to meet changing market needs.

How to Create a Successful App Business Model

Developing a sound business model is critical to the long-term success of an application. Here are some key steps to creating a successful application business model.

Key steps to developing a sound business model

  • Research the market and identify opportunities
  • Clearly define the target audience and user needs.
  • Choosing an appropriate business model and adapting it to market conditions
  • Developing an effective and sustainable monetisation plan
  • Implement marketing and promotion strategies to increase the visibility and adoption of the application.

Tips for staying relevant and competitive in the application marketplace

To stay relevant and competitive, it is important to keep innovating and adapting to market trends. This may involve regularly updating the application, incorporating user feedback and exploring new opportunities for collaboration and partnership.


Application business models play a key role in the success and profitability of an application in today’s market. Understanding the different models available and how to apply them effectively can make the difference between success and failure. By developing a solid business model and adapting to market trends, the mobile app developers we can maximise the potential of your application and achieve long-term success.