Apps recurrence

Apps recurrence

One of the challenges our customers face is getting their users to download their mobile applications. However, the most difficult thing is to achieve Apps recurrence. In other words, that users return and use it frequently.

When developing an App, the aim is to build a lasting relationship with the brand. That's why we at Yapiko want to tell you how to get it.

What is recurrence in Mobile terms?

Recurrence is the repetition of an action over and over again. So, if we take this concept to mobile applications, it is possible to define it as the ability of an App to retain users as long as possible because it offers a relevant value.

The clearest example of what we want to achieve in terms of recurrence in Apps are the most famous applications such as WhatsApp, Instagram or TikTok.

Throughout the day, we almost automatically look at these applications and check them for updates. Arguably, these companies have created a very strong bond with their users and are almost impossible to uninstall.

Although there is no secret way to achieve recurrence in Apps, we can strategically guide the user according to their needs and the type of application we are offering.

What basic aspects must an App comply with?

There are some important factors to consider when developing a mobile application:

  • Solve common problems: the applications developed must be useful and fulfil a user need such as listening to music, ordering food, making an online order...
  • They must be unique and add value: this will make it possible to stand out from the competition and encourage people to choose our application.
  • Simplicity and ease of use: the best App is the one that has a simple, clear, accurate and user-friendly interface.
  • Focus on a specific purpose: when developing an application, focus on solving a specific need, for example: buying products, searching for information, contracting services...
  • Being focused on a niche: specify the category your application will focus on, whether it is games, photos and videos, social networking, etc.

Uninstallation fees

Several studies have been conducted showing the uninstallation rates of an App. For example, Braze, a New York agency, in a recent study it conducted was able to provide data on uninstallation rates:

  • Approximately 75% of users do not return after the first use of the application.
  • There is a wide variation in retention from one operating system to another. For example, Android apps have higher retention than iOS apps.
  • Games are the categories that are most successful in retaining the user.

Regarding the last point, we at Yapiko have been able to see this first hand with our game RFM, where you can become a football coach of the best teams in history.

User recurrence strategies

There are a number of actions that can increase app recurrency and, consequently, keep a user from deleting the app:

  • Advertisements: one of the actions that most users dislike is opening an application and seeing a lot of advertisements. These are aggressive methods that only make users angry.
  • Price: there are users who refuse to pay for an application, so if possible, offer it for free. Also interesting is the model freemium, where most of the services are offered free of charge but to access other more special or advanced services the user has to pay.
  • Loading time: most users are looking for an app to load in less than two seconds,try to make this happen, as people usually don't have patience and might uninstall it.
  • Push notifications: care must be taken with this, as it can be a double-edged sword. On the one hand, it is a good loyalty tool, but on the other hand, if overused, it can be irritating. Manage your communication strategy correctly and control the number of notifications they will receive.
  • Bad usability: navigation should be intuitive and smooth. A person who has just downloaded the application does not know how it works, so you can put a short tutorial where you guide them step by step.

At Yapiko we help you develop your app for iOS and Android adapting to your needs to design your customised solution, contact us!

agile software development methodology

Agile Methodology in software development

All companies that want to have a digital transformation end up including agile methodologies in their business. In this way, they can deliver their products or services with better quality and reducing both time and costs.

Technology is advancing and the digital revolution is a reality, however, due to all these technological changes that companies are facing, many do not reach such innovation and fail to respond to customer needs and market demands.

That is why, at Yapiko, we explain what the Agile methodology consists of in software development and we address methodologies such as Scrum, Lean or Kanban.

What is the Agile Development methodology?

By Agile development methodolgy it's understood as a methodology that helps to adapt the way of working to the project conditions, i.e. it is used in software development and other projects based on flexibility and eficiency. An Agile methodology means looking for the best working options to solve projects.

The importance of using Agile methodologies for software development is based on promoting the responsibility and autonomy of the teams and thus reducing the risk of the company's objectives and projects. In addition, the use of these methodologies benefits projects, as they provide speed, autonomy, greater productivity and flexibility to adapt to changes.

What are the key values of Agile?

There are 4 Agile values. They are the following:

  • Functional software should be more important than documentation.
  • Individuals and interactions are more important than processes and tools.
  • Active customer involvement is more important than contract negotiation.
  • Be able to respond to changes and unforeseen events. Do not follow a fixed plan, but be able to adapt.

From these 4 values arise the 12 principles of the Agile methodology. The Agile Manifesto defends a series of aspects: customer satisfaction, promoting teamwork, periodic reviews, simplicity or inspection and adaptation to improve.

This Agile Manifesto is a document with 4 vital rules and 12 very useful principles for all those who enter the world ofagile software management.

How to implement the Agile methodology?

There are several steps to follow:

  • Identify the business objectives: before launching, you need to know what your business objectives are.
  • Perform an analysis of the company culture: the company culture must be able to implement this methodology. In addition, communication must be transparent. In addition, communication must be transparent.
  • Know what is the potential impact on your customers: to know how the implementation of the Agile methodology will benefit, it is important that you ask yourself questions such as what will be the impact on services and products , or how will the relationship between the company and the customer be?
  • Know what resources the company has: make a list of the people and tools you need.
  • Involve the leaders and experts in the company and get their opinion: communicate with leaders and experts for advice and feedback.
  • Implement the agile processes: Once you have gone through the above steps, you can implement the agile processes.

What are the advantages of the Agile Development methodology?

The advantages of agile project management are the following:

  • Improved product quality: the use of this type of methodologies favours the proactive approach of the workers while seeking together the excellence of the products or services.
  • Teamwork: collaborative work together with weekly meetings allows for better organisation and communication of work. Dividing work into teams and roles helps to obtain better results.
  • The client feels more satisfied: if the client sees demonstrations and deliveries, he/she will be experiencing the improvements being made, which will make him/her feel satisfied for being part of the development process.
  • Increased employee motivation: self-managing work teams facilitate creative capacity.
  • Reduced costs: with this methodology, absolute failure is totally reduced, since errors and failures are identified during development, and there is no need to wait until the final product.
  • There is more control and predictability: as the product can be reviewed during the process, workers can have more control over their work, allowing predictions of time and costs.
  • Use of better metrics: metrics are used to measure time, performance, cost, etc. Metrics in agile projects are more realistic, and because of the small working groups, it is easier to know what is going on.

Which Agile Development methodologies are the most widely used?

There are a lot of agile methodologies, however, not all of them follow the Agile Manifesto pattern. At Yapiko, we tell you which ones do follow this method based on the 12 principles of agile software. These are the methodologies:


It is known for being the "chaos methodology" and is based on an incremental development structure. What does this mean? It means that the development parts of the product or service are divided into small projects, which in turn are divided into more parts: analysis, development and testing.

It is perfect for the complex projects that need more flexibility and speed in their delivery of results. The characteristics of Scrum are: innovation, productivity, competitiveness and flexibility.

Extreme Programming XP

It is ideal for startups and companies that are consolidating, as the main objective of Extreme Programming XP is to help build relationships between employees and their customers. It focuses on enhancing relationships through communication and teamwork, as well as reducing downtime.


It is also known as the "Visual Card" and is recommended for project managers.. How does it work? It is based on a chart or diagram showing three columns of tasks: pending, in process or completed. The chart must be seen by everyone so that tasks are not repeated or forgotten.

At Yapiko we specialise in Software Development using agile methodologies in those projects of our clients in which we can provide benefits. Our team has experience, commitment and quality. We offer services such as Bespoke Software Development, Mobile App Development and Web Application Development , among others. For any questions or queries, please contact us.

outsourcing outsource software development

Outsourcing software development: why you should outsource development

If you are thinking of outsourcing software development, the best option is to hire a Software Factory to improve your business processes.

Outsourcing software development is a good way for a project to evolve. For example, for companies and organisations, applying this strategy has been an option to reduce costs and improve software quality. But it must be taken into account that this management can become complex due to the relationship between the two parties (client and supplier), as this relationship is what will determine whether a project is successful or not.

At Yapiko we explain everything you need to know about outsourcing software development. This article is a small guide to help you understand how it works and why it is advisable to outsource software development.

What is software development outsourcing?

A software outsourcing refers to when a company makes the decision to hire an external company that specialises in software development services. In other words, it is an outsourcing where customised software solutions are provided by a third party. Typically, the following parts are included in this service: development, planning, management, maintenance and operation of services and products as well as further software applications.

In today's largely digitalised business world, more and more companies are choosing to outsource development software companies to develop their products. his outsourcing has great advantages such as cost reduction, risk reduction, increased security and improved efficiency. But how do you outsource software development? By following these steps:

  1. Do a skills assessment of your team: do an analysis of their skills and the skills gap. This will help you know who you need to hire and the work they need to do.
  2. Make sure of the quality of the company you hire: before signing the contract with the external company, check if it has a good reputation and experience. Find out about the projects they have done and read their website to see what they have to offer.
  3. Implementing project management processes: once you have contracted an external company, you will need to implement project management tools.

Be patient, as finding a software development company will probably take some time, as you will have to weigh the pros and cons of the options you have. Bear in mind that you will be working with them for the long term, so it is best to be 100% sure that you are hiring a professional company that connects with you and that, in the end, will ensure the improvement of your business.

What are the benefits of outsourcing software development?

Here are the benefits of outsourcing software development:

Fulfilling responsibilities

The outsourced team you have will be experienced professionals, so they will work with solid process flows and will be able to ensure progress control, as well as being committed to meeting targets within agreed deadlines.

Risk is reduced

Outsourcing your software will help reduce the risks in developing your project. The team of professionals will have the ability to anticipate potential risks, errors and liabilities through robust testing and quality control practices.

It complements your existing infrastructure

By outsourcing, the company is able to achieve its vision thanks to the experience and skills that the other external company has and assists it. By pooling the skills of both, it strengthens the company and its development.

Faster delivery

Outsourcing speeds up the software development process without lowering the quality. When you have professionals who are experts in their field, your time to market increases.

There is more flexibility

By outsourcing a software project, you pay for what you need. In this way, the pressure on internal staff is relieved and they can focus on making the business run smoothly on a daily basis.

Costs are reduced

By outsourcing, the company is better able to focus on its business functions, spending more time and resources on finding answers and solutions to problems as they arise. This is how profitability is increased.

Effective communication

Communication is necessary to understand the needs of the users and the vision of the company's managers and executives.

Expansion and scalability

With outsourcing, the company is able to face unexpected challenges and opportunities.

Focus on the core of your business

Outsourcing allows you to save effort so that you can focus on the tasks that are most important to your business.

What are the best software engineering practices related to outsourcing software development?

One thing to keep in mind: when outsourcing software development, be in control of the development and don't lose it at any point. That said, here are two of the best software engineering practices:

Software quality and testing

The quality of the software product and the quality of its development process must be analysed. Be patient, however, as it is complex.

Software estimation and project management

Software estimation refers to the time and cost of the project, i.e. whether the objectives are realistic and the timeframe is adequate.

What types of software outsourcing are there?

There are several types of software outsourcing. They are the following:

Project-Based Model

This is a model for outsourcing initiatives with fixed start and end dates. It is a model that companies hire for irregular or one-off projects, so that it does not slow down other operations.

Managed Teams

This model is chosen by the client when they have a specific project. In it, a team of qualified specialists works to achieve the objectives.

IT Staff Augmentation

This is considered a simple offshore development model. A team of external professionals is hired so that the internal team can enhance its capabilities and the project can be realised.

You have already seen that outsourcing software development has its benefits for your company to grow, making you more agile when working on other priorities and growing as a business by facing new challenges. But, in order to have a good outsourcing, make sure that the company you hire has a good reputation and references. Otherwise, you cannot be sure of success.

At Yapiko we are a company specialised in Software Development. We take advantage of the advantages and benefits offered by the latest technologies and methodologies to help our clients in their custom solutions. We offer a variety of services: Bespoke Software Development,Mobile Apps Development,Web Applications Development, etc. Get in touch with us with any questions you may have.