how to make money with an app

How to make money with an app

If you have reached this post it is probably because you want monetise an app or because, before developing it, you want to know how you can make money with an app.

Every day we find more apps on the market and that is because users prefer them over the web format because of how useful and fast they are for some tasks, but also because companies have realised the advantages of having an app. However, not all users are willing to pay for them..

In a market that is constantly growing and where there is more and more competition, is it possible to make an app profitable? Is it possible to make money with an app? At Yapiko we believe that this is something that must be present from the moment you have an idea for an app until the end of the mobile app development process.

Monetising an app: What do you need to know?

According to Digital Consumer report from Smartme Analytics, wich studies daily smartphone use, spaniards spent more than 3 hours a day on their smartphone, mainly on communications applications, games, ecommerce and apps peer to peer (apps that allow users to connect with each other and share files on their computers, such as eMule). This makes it clearer that the use of applications is very present in people's lives.

On the other hand, it is necessary to bear in mind that, of the more than 3 million applications that exist in Google's Play Store and Apple's App Store, 90% of the apps are free of charge. In other words,the user pays nothing to download the app.

In other words, earning money from downloads is not the main option that you should consider, as the ways of earning money with an app that work best tend to be within the free apps.

Therefore, earning money with each download of the app is one of the first alternatives that may come to mind, but nowadays we must consider other ways of monetising an app.

App Monetisation Alternatives


This is one of the most widely used ways to earn money with an app. Paying by subscription consists of paying an amount periodically to access the app's services or content. Different types of subscriptions can be offered to unlock certain features of the app depending on the level of the subscription.

In-app Purchases

Another of the most commonly used alternatives for monetising an app are in-app purchases or, in other words, in-app purchases. This alternative for monetising an app is perfect for those who want to sell their products and services within the app, but it is also one of the most profitable.

If your app is a game, you can make in-app purchases in order to get improvements or advantages when playing. On the other hand, if your app generates reports or is a data management app, users might buy more elaborate reports or reports that include certain data that the normal version does not have.

If you have reached the point of having an app to sell your products or services, then your business is profitable enough to conquer the app channel , making it a perfect way to increase your profits.

In-app advertising

Most commonly, in this alternative for monetising an app, the download of the app is free of charge. The goal of making money from in-app advertising is to get as many interactions in the app as possible.

The more data and interactions you get in the app, the more likely it is that companies will want to advertise in the app. The way to make money from advertising is to pay for each click on the ads that appear within the app.

The key here is to get as much traffic as possible and reach as many users as possible.


If you get an established company in the market or someone influential to sponsor your app, you have a lot of ground to gain. You will be able to enjoy funding to help you improve your app, but you will also have the credibility of having a brand behind you that will give users confidence.

This, if all goes well, will turn into revenue and downloads and your goal of making money with an app will be achieved.

Free with paid or freemium features

This way of monetising an app is the alternative to subscription or pay-per-download. The app will be downloaded as free and some of its functionalities will be limited, looking for users to upgrade to the premium version, paying for it, in order to enjoy additional features.

In this case, the expectation must be generated so that users will want to pay for these extra features of the app.


The most common users of this app monetisation alternative are brands that already have e-commerce and want to add an additional sales and loyalty channel. It is the union between ecommerce and apps that aims to cover both channels to increase sales and profitability.

Affiliate Monetisation

The affiliate model is based on promoting third-party products in exchange for a percentage commission for each sale. Monetising an app through this system can be done in two ways.

The first is to promote another app within your app, to take a comission for each download. The second one is to promote products from other brands within your app and earn a percentage commission for each sale generated through your app.

Mobile Marketing Automation

This option consists in coordinating marketing campaigns through mobile channels by means of push notifications, email marketing campaigns and in-app messages.

The aim of these multi-channel campaigns is to accompany users through the conversion funnel and convince them to make a purchase.


Although we have mentioned that it should not be the first option on your list (in fact, we put it last) formaking money with an app, the truth is that it is there and we are going to talk about it.

Pay-per-download is the same as cost-per-install. It is the most direct, effective and fastest way to make money with an app, but also the most difficult way of monetisation.

Your app must provide such an important value for users that they are willing to pay for it and it is important that in order to charge per installation your app is well known and you already have some recognition in the market.

These app monetisation alternatives are not all mutually exclusive and are often combined to improve app profitability (e.g. in-app purchases and advertising and sponsorship). Consideration should be given to which of these might be appropriate in each case.

Mobile app development company

Coming to the end of the article, we hope that all this information has helped you to know the alternatives to monetise your app.

If you have any doubts, you can write to us and we will solve them together. Otherwise, if you want to tell us what you have in mind so we can start thinking about how to help you monetise your app, contact us!

At Yapiko we are dedicated to bespoke app development and we carefully analyse your situation, your requirements and your business model to find the best solution taking into account your time and budget constraints.

how to choose your technology partner

Choosing a technology partner

Choosing a technological partner is a crucial point when it comes to implementing technological improvements in a business. In the last two years, 86% of Spanish companies have increased their digitalisation budgets, according to the study Digital Priorities 2022, carried out by Multiplica.

This means that 6 out of 10 companies in Spain have decided to have a technology partner. This is why the choice of technology provider is so important.

There are many issues to consider when choosing a technology provider or partner. . These are characteristics that they must have in order to meet the quality standards of the industry. However, there are other keys that we consider essential when choosing a technology provider.

In this article we tell you what a technology provider is, how to choose the right technological partner and the basic services they should offer you.

What is a technology partner?

If we start at the beginning, the first question that often arises is what is a technological partner. A technology partner is a company with expertise in new technologies and information technologies. In addition to taking care of the development necessary to digitise a company, they offer advice in the process of digital transformation of companies.

It would be something like a technology ally, a trusted external supporter that will be a benchmark in its sector and will support companies in innovation and technology.

Why is it in your interest to have a technological partner?

You are interested in having a technological partner because the first advantage will be the reduction of costs and the second, the maximisation of the competitiveness of the business thanks to the application of technologies. Hiring an external technological partner allows you to save costs costes in human resources, investment in technology, etc.

However, these are other reasons why it is in your interest to have a technology partner.

  • Ongoing technology advice. When you choose a technology partner, you will always have support for recommendations on choices related to technology and your business, so delegating these issues to an expert will free you from spending so much effort on issues that are not strategic to your business.
  • Technical assistance and support. In addition, a technology partner will always support you in resolving incidents effectively and quickly and will do so with the quality of being an expert in the service.
  • Technological adaptation. A good technological partner adapts to all types of companies, both at a technological level and at the level of different business models. Thanks to their qualifications, they will be able to respond to the needs of their clients.

Choosing a good technology partner and getting it right means that it doesn't matter what company you are, or what sector or business model you have, because the technology partner will know how to adapt to what you are looking for.

Basic services a technology partner should offer

Before choosing the perfect technology provider for your business, there are some basic features that they should have. However, this is always up to you and some of them will be more important depending on the purpose of the service.

On the other hand, a good customer service is important, especially when we are talking about problems that can arise from one moment to the next and where agility is needed to solve them.

In this aspect, is important the support and the communication between your business and the provider.

This means that the outsourcing of the technological service can be for a period of time, until the work is finished and then it will be simple maintenance or it can be permanent, with the support of the technological partner at all times.

In other words, the collaboration can be carried out with actions or projects as needed or through a permanent service agreement for a longer period of time.

It would be good if your technology partner has extensive knowledge of your sector. This will help them adapt to your business objective, understand your needs and know how to strengthen the technology outsourcing service.

The experience of your technology partner is also important. Just as your technology partner needs to know your industry well, it is also important that they have experience. This way he or she will know the most common mistakes, what works and what doesn't work.

To recap, here is what you should consider, as a minimum, when choosing your technological partner:

  • Good customer service.
  • Technical support and communication.
  • Extensive knowledge of the sector.
  • Experience in the business.

Keys to choosing a technology partner

However, leaving aside the more intrinsic issues of an outsourced service, which are minimal and basic for everything to go well, there are some keys to choosing a technology partner and getting it right.

  • Aligned objectives. We refer to the connection that exists between two companies when both are aligned. This is very important when working together and is the source of the good atmosphere and trust that must exist between the parties.
  • Agility in the process: communications and implementation. When two companies work together there must be a certain agility in processes, implementations and communications. Choose a proactive technology partner with strong communication skills to keep the relationship flowing.
  • Work methodology. The work methodology also includes the planning of the processes and the timing of the project. A technology partner with a good working methodology will be key to ensure that everything goes smoothly. There may be problems along the way, but without a working methodology and prior planning, the project will not be successful.
  • Level of innovation. In the technological world and in the business sector, thinking outside the box and being ingenious are two essential ingredients to differentiate yourself. Finding a technology partner that has this ability deeply rooted in its way of working will be key to achieving different results, but also to turn over a new leaf if plans do not go as expected.

Finally, make sure that your technology partner is not afraid of challenges s and knows how to respond to potential crises with exceptional performance.

Incorporating technology into companies or improving the existing one also means betting on greater efficency. In the end, the objective of any company will be to obtain more profits and increase the profitability of the business.

Conclusions on how to choose a technology provider

From Yapiko we advise you to take all this into account when choosing a technological partner because, as you have seen, there are many things to consider and you should take into account before choosing the right technology provider.

At Yapiko we have experience acting as a technological partner covering the digital solutions needs of different businesses, so you can outsource the technology needs of your business to us.

We strive to meet all industry standards, as well as give you technical support for whatever you may need. Get in touch with us to start exploring together a partnership that will boost the competitiveness of your business.

what to do if you have an idea for an app


If you have an idea for an app , the following might be of interest to you. In 2020 alone, users downloaded more than 218 million mobile apps ; almost twice as many as five years ago.

Currently, according to Statista, there are more than 5 million mobile apps available across all major app download stores.

This is not just a couple of isolated figures, but feeds directly into a growing smartphone usage and an unprecedent digitisation process.

All in all, developing an app seems like a great idea if we also take into account all the advantages of having an app for you company or business.

Where to start if I have an app idea

So, what to do if you have an app idea? There are some steps that every business plan shares with the development of an app ; others, however, would only apply if you have an idea for an app and want to develop it.

Even so, we leave you here with what, in our opinion, are the steps to start with if you have an idea for a mobile app.

Find your value proposition

This mean finding what makes you different from the rest, your competitive advantage, and materialising it in the main features your app will have.

Answering some questions such as what my app will offer users , how I will make people's lives easier with my app or what motivations users will have to download it, might help you.

Research the market and your users

The second thing is to validate the iadea in the market , check the competition, see if the idea has not been developed in the market, if there is nothing similar, ... In short, investigate the market and check that your idea has a sufficiently valid differential value for it to make sense to develop it.

But there are also other very important agents in the market: the users . You will have to carry out an analysis of your target audience and find out not only their socioeconomic characteristics, but also their lifestyle and the time they use their smartphone.

Preparing the app development

If you have an idea for an app and you do not have the necessary means or knowledge, the best thing to do is to hire mobile application development professionals with extensive expirience who will know how to guide you through the whole process.

In the following point we will tell you about the mobile app development process so that you will also know more about the technical part, although you have already completed a very important part: having an idea for an app.

How to develop an app idea

OK, so you've decided to enlist the help of a team of mobile app developers to bring your app idea to life. Now, what's next?

Develop the idea for the application

By developing the idea for the application we mean listing the functionalities that your app will have. . For example:

  • Determine the design of the app, what it will look like, what parts it will have, corporate colours, etc.
  • In terms of usability, decide how the interface and the handling of the app will be.
  • Decide what payment system it will have.
  • In terms of notifications , decide whether it will be in-app or push.
  • Decide what functionalities will be like in terms of security .
  • Determine whether the user will be able to share information.

Deciding on ways to monetise the app

At this point, it is a matter of deciding how to make money with the app idea. Among the most commonly used options today are:

  • Advertising.. Implement ads in the app itself to monetise it, although this can also be done on a pay-per-impression basis (when an ad is displayed) or when users click on it.
  • Pay-per-download.. 90% of apps on the market are free, so this option represents a small percentage.
  • Subscription model.. This option is quite common and consists of offering content for free for a limited time and, after that time, charging a subscription fee for it.
  • Freemium model.. Apps can have different types of pricing, a free version with basic or reduced functionality, and paid versions that increase this functionality.
  • In-app purchases. That is, purchases within the app itself. This consists of selling virtual items to users, which they can use within the app itself. An example is the photo filters that can be purchased within photo editing apps. Ecommerce apps.
  • Ecommerce apps. These are apps in which you can make purchases, online shops whose main objective is to sell.

Testing the application before it is launched

Before testing it is necessary to have a prototype. Having a prototype or demo of your app will give you an idea of the final result without having wasted development time or having invested a lot of effort. You will know, before launching it, what works and what doesn't work.

Protect your idea

At this point it is time to protect your idea so that no one steals it. There are several options, you decide which one you are most interested in:

  • Sign NDAs(Non-Disclosure Agreements) with freelancers or specialised companies.
  • Protect intelectual property rights.
  • Copyright.
  • Register the brand.

Get Estimated Budget

Although it may seem obvious, this is a step before deciding on other things. Depending on the budget needed to realise your app idea, , you may need to consider your sources of funding.

In this article we tell you what the price of an app depends on and can help you to find out how large your budget might be.

Funding and MVP alternative

It is very common that, in order to carry out an application idea, funds are needed, so you will have to look for ways to finance the app . There are several alternatives:

  • Crowfunding. Collective negotiation websites.
  • Social Networks. Business and professional social networks.
  • Start-up collectives.
  • Acelerators and incubators .

If you opt for these options, you should be aware of a term that is widely used in financing rounds: the MVPs o the Minimum Viable Product. . It is also often used to take into account the initial investment limit, wherever it comes from, or to validate the idea before going ahead with the rest of the idea's functionalities.

The MVP applied to the idea of your app, consists of an initial version of it that has the minimum conditions to go to market, regardless of whether or not it is accepted by the market. It would be something like a Creat-Measure-Correct process to validate the idea as a previous step to the development of all the functionalities of the app idea.

Technical development of the app

At this point, having gone through all the previous ones, it is time to start developing the app.

I you have hired a mobile app development company , you will not have to worry about anything (or almost nothing). The good thing about this option is that you will have all the expertise of professionals who are experts in mobile app development, but also, as in our case, we dedicate enough time to do a style study.

We carry out tests and sketches so that you are satisfied with how your idea is expressed and we give great importance to the design or visual part of an app so that it conveys what the application intends to express.

Prepare the promotion of the app

At this stage and with the launch of the app on the market in mind, it is time to prepare the promotion of the app on the market, those actions that will make your idea for an app known.

Among the most commonly used strategies are:

  • Create a web page to inform about the app.
  • Establish a differentiating purpose with eye-catching CTAs.
  • Work on ASO to position your app and SEO to position the website.
  • Offer a lead magnet with useful information for users in exchange for a download.

Launching the app on the market

When your app has been beta tested and is ready to be deployed, it is time to publish it in the respective shops: Google Play, Apple Store, etc.

At this point, you will have already chosen one or both app shops depending on whether it is a native app or a cross-platform app. In addition, there are technologies that work for apps on both platforms, such as the type of development we do at Yapiko.

Measurement and Continuous Improvement

Even if your app idea is in the market, the process is not over. It is time to check if the market launch has gone as expected and perform measurement or analysis. The market is constantly changing and it is necessary to continuously improve.

Some of the metrics you can use to know the success of your application are: Engagement:

  • Engagement: number of users who opened the app for the first time and total users who have downloaded the app.
  • User retention: for example, percentage of users who stayed after the first day, after a week or after a month.
  • Activity level of regular users.

Company specialised in mobile application development

If you finally want to carry out the idea of your app, at Yapiko we are at your complete disposal. We are specialists in mobile application development and we be delighted to help you.

Contact us and we will advise and help you in everything you need. You can also ask us for a quote without any obligation. We do this because we are involved in your business, because we want to help you and work with you in the growth of your company.


Having an app for your company, nowadays, in a world as competitive as the one we live in, is almost as important as having a website.

If you've been thinking about it for a while and you've come this far, stick around because we're going to give you some information so that you can understand that having an app is a great idea, and we'll show you the main advantages of having an app for your company or business.

What are the advantages of having an app

When a few years ago we thought about the possibility of having a website, nowadays a business is inconceivable without it. The technological sector is changing by leaps and bounds and nowadays the use of mobiles already exceeds that of computers or tablets.

Having an app can be an important plus since, in many cases, having a responsive website is not enough to be competitive in certain sectors. So, what are the advantages of having an app?

More visibility and traffic to your website

Nowadays there are many users who keep up to date with the new applications that come onto the market and look for those that may seem useful and make their lives easier. Having a mobile app for your business is to have another channel with a very wide reach to reach potential customers.

Contributes to brand image and branding.

An app for your business differentiates you from your competitors and strengthens your brand image. And, of course, you will keep your brand in the users' memory because having an easy and direct access creates a lasting memory.

Monetisation adapted to your business model

Depending on your business model, it will be necessary to assess the most appropriate type of monetisation. There are apps that keep users connected and then aim to sell other services. There are also apps that can bring you additional revenue with each download.

For example, in models that are premium a one-off payment is made for downloading the app, but it is necessary that it provides great value and usefulness to the user, while in freemium models the download is free and the objective is to obtain the highest possible engagement.

Complement your marketing strategy

When analysing your marketing objectives, you should implement a series of strategies and be clear about the channels you have at your disposal and the use of applications for your business is among them because it is very convenient, fast and within reach of mobile phone users.

It helps to get to know customers better

Some apps can provide basic tracking data. In addition to age, gender, geographic location, etc., they can tell us which products or services users prefer, time of use, number of installations, among others.

Measuring and analysing all this information is key to know how users interact with the app, improve purchase recommendations, personalise products/services or display personalised ads.

You will be able to personalise the experience and increase loyalty

When developing and designing a mobile app, we do not neglect its ultimate goal: to increase sales. Therefore, an attractive interface and simple navigation will improve the user experience.

However, personalisation of experiences is another objective that, thanks to the user data that the app allows us to collect, allows us to know, for example, the best time to send a notification or what type of messages make users decide whether or not to open the application.

Direct communication channel thanks to notifications

Two types of direct notifications are widely used: in-app notifications and push notifications. The aim of notifications is to inform to the users about their purchases, promotions or company news and to promote interaction with the content, but they also seek to encourage users to reopen the app.

Notifications in an app allow a much more direct and personalised communication, which is difficult to achieve in other channels.

Continue to leverage the mobile channel

If you don't yet have a mobile-friendly website, at least if you have an app, you don't miss the opportunity to be on this channel. However, it is advisable to have both a website and an app, which will allow you to connect with your customers regardless of which channel they prefer or have access to at any given time.

How do I know if an app is good for my business?

We can give you a very elaborate answer, but we know you'll like the simple one best: an app is good for your business if it meets the needs of the end user and if it is a channel that they actually use frequently.

But not only that, it also does it in fast and effecive way. Something like a few clicks for the user's action to be completed.

That said, what is the minimum that an app for your business needs to have? Or put another way, what makes an app effective for your business? In the next point we will see it.

What a business app should have: minimum essentials

Simple and intuitive interface

The first thing users see when they enter the app is the interface. A simple and intuitive interface is one of the most important points of any business app to make it easy to use and give users what they are looking for, without complications or wasting time.

Visibility on IOS and Android

Cross-platform development saves money upfront and guarantees a shorter time to market. These are two of the most widely used platforms where it is important to be present.


Users require their information to be as secure as possible. In this sense, it is important to use data encryption and to enhance access to the system by patterns or fingerprints, especially when it comes to applications for commercial transactions.


A mobile application for your business will require a continuous development cycle and therefore needs to be updated regularly. Having a team ready to provide you with this service and new features if needed is the assurance that your business app will always be kept up to date.

Comments and contact form

As you could see, one of the advantages of having an app is all the data you can collect from your users. Therefore, having the possibility to connect with your users through the app, answer their queries, comments or the possibility of a live chat is becoming more and more important for a good online customer service.


It is about giving the user the option to customise the application as much as possible: font size, colours, etc., is something that is highly valued by users.

Search system

It is said that if a user has to tap the screen more than 3 times to find something in the app, it means that the content is too hidden. Therefore, having a search system so that the user can search within the app will improve the accessibility of the app.


The app for your business must have a data analytics part. This will not only allow you to track the use of the app by users, but also to obtain all those data that we have told you are so important for the personalisation of the app experience to the maximum.

Conclusions about having an app for your business

Having reached the end of this article, we hope that all this information has convinced you to start developing mobile applications for your business.

If you have any doubts, you can write to us and we will solve them together. Otherwise, if you want to tell us what you have in mind so we can start thinking about how to help you,Contact us!

At Yapiko we are dedicated to bespoke software development and we carefully analyse your situation, your requirements and your business model to get the best solution taking into account your time and budget constraints.